Kassy Perry, President and CEO

“Live life like it’s the 2-minute warning.” – Author Unknown

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Kassy has been at the forefront of major initiatives undertaken by the healthcare, energy, environmental and public health communities for more than 20 years.

Her expertise includes helping clients define and manage issues of social significance, and preparing clients to adeptly manage charged communications where companies face an even greater demand to act ethically and swiftly with transparency. Kassy is a former television and radio news reporter, producer and anchor. Following her work as a broadcast journalist, Kassy served as a spokeswoman for Governor George Deukmejian, as well as a committee consultant and press secretary to a California State Assembly Member. She capped her career in the public sector as Deputy Communications Director to Governor Pete Wilson. She has been recognized by former Senate President pro Tempore Darrell Steinberg as being instrumental in the passage of Proposition 63, California’s 2006 Ballot initiative tax, which provides funding for mental health services.

Recognized by the Sacramento Public Relations Association with a Lifetime Achievement Award and more than 50 industry awards for her work, Kassy has been named to Capitol Weekly’s Top 100 “Most Powerful Political Players in California” list five times in the past seven years. Kassy has also received Recognition from the California State Senate and Assembly for her work.

Kassy serves on the board of Legacy Health Endowment, a Central Valley health care foundation using philanthropy as venture capital to invest in people, strategies and ideas to create long term, sustainable healthcare change. She also serves on the board of Jack Russell Rescue of California, an all-volunteer rescue placing at risk Russell Terriers in foster and forever homes.

Kassy is a graduate of the University of California, Davis. She describes her two grown daughters as her best friends and greatest achievements, and spends most of her free time on the back of a horse.

HIGHLIGHTS

  • Capitol Weekly’s Top 100: 2009, 2010, 2011, 2016, 2017
  • Media Relations: No on Proposition 8 Campaign, 2008
  • Media Relations: No on Proposition 61 Campaign, 2016
  • Grassroots Advocacy: Yes on Proposition 63 Campaign, 2004
  • 2017 Presidents Award, CA Area Agencies on Aging
  • Latino Marketing Awards – Latino Mental Health Awareness/Health from Head to Toe California DBSA Advocacy Award
  • Outstanding Service Award – Consistent Superlative Legislation Action in Health Care Reform for People with Hepatitis
  • Certificate of Recognition, Mental Health Association in California
  • Award, Senior Medication Awareness and Training Program

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