Kassy Perry, President & CEO

“Live life like it’s the 2-minute warning.” – Author Unknown

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Kassy has been at the forefront of major initiatives undertaken by the healthcare, energy, environmental and public health communities for more than 20 years.

Her expertise includes helping clients define and manage issues of social significance, preparing clients to adeptly manage charged communications where companies face an even greater demand to act ethically and swiftly with transparency. Kassy is a former television and radio news reporter, producer and anchor. Following her work as a broadcast journalist, Kassy served as a communications advisor to three California Governors and a state legislator, as well as a principal consultant to a legislative policy committee.

Perry Communications Group is the largest woman-owned public affairs firm in Sacramento. The firm represents a range of corporate and non-profit clients providing public affairs, media relations, coalition building and digital advocacy services.

Probably best known for convincing former “Today” show host Katie Couric to televise her own colonoscopy on the “Today” show, Kassy created the National Colorectal Research Alliance on behalf of Couric and the Entertainment Industry Foundation.

Recognized by the Sacramento Public Relations Association with a Lifetime Achievement Award and more than 75 industry awards for her work, Capitol Weekly has named Kassy to its list of “Most Powerful Political Players in California” four times in the past six years. Kassy has also received Recognition from the California State Senate and Assembly for her work.

Kassy is a member of the Board of Directors of Legacy Health Endowment, a San Joaquin Valley health care foundation using philanthropy as venture capital to invest in people, strategies and ideas to create long term, sustainable healthcare change. She serves on the board of Capitol Weekly, California’s leading political and public policy publication, as well as the board of Jack Russell Rescue of California, an all-volunteer rescue placing at risk Russell Terriers in foster and forever homes.

Kassy is a graduate of the University of California, Davis. She describes her two grown daughters as her best friends and greatest achievements, and spends most of her free time on the back of a horse.

HIGHLIGHTS

  • Capitol Weekly’s Top 100: 2009, 2010, 2011, 2016, 2017
  • Media Relations: No on Proposition 8 Campaign, 2008
  • Media Relations: No on Proposition 61 Campaign, 2016
  • Grassroots Advocacy: Yes on Proposition 63 Campaign, 2004
  • 2017 Presidents Award, CA Area Agencies on Aging
  • Latino Marketing Awards – Latino Mental Health Awareness/Health from Head to Toe California DBSA Advocacy Award
  • Outstanding Service Award – Consistent Superlative Legislation Action in Health Care Reform for People with Hepatitis
  • Certificate of Recognition, Mental Health Association California (MHAC)
  • Award, Senior Medication Awareness and Training Program