Perry Communications Group Hires Award-Winning Journalist

Posted: Feb 28, 2017 | Posted by Kassy Perry

(SACRAMENTO)—Perry Communications Group (PCG), a California-based strategic communications firm specializing in integrated public affairs campaigns and media relations, is pleased to announce the hiring of Marna Davis as account manager.

“We are pleased tMarna Headshoto have Marna and her decades of experience in radio and television news join the team,” said PCG’s President and CEO Kassy Perry. “If it’s happened in the past 20 years, Marna has probably reported on it. The combination of her relationships with former colleagues across the nation and exceptional storytelling talents grabs the attention of newsrooms.”

As an account manager, Davis provides media relations expertise and creative direction to multiple client accounts.

Marna’s news career began in Santa Barbara County, where she landed the lead story on “SportsCenter” her first day in the newsroom. She has also worked at stations in Reno, Sacramento, San Diego and Dallas/Fort Worth.

Davis covered the Capitol during the Davis and Schwarzenegger administrations. She has experience broadcasting from high profile trials, earthquakes, fires, kidnappings, presidential visits, elections, police shootings, the Dallas Cowboys, Superbowls and NBA championships. Davis received a national Edward R. Murrow award for her reporting on methamphetamine use and she and her colleagues won a regional Emmy for reporting on the Southwest Blackout of 2011 that left nearly seven million people without power.

In addition to her award-winning broadcast news background, Marna has extensive sports marketing and public relations experience. She served as director of marketing and public relations for a prominent sports agent early in her career and more recently as a sport agency’s director of media strategy and communications. She secured some of the biggest names in sports endorsement deals, provided media coaching and kept high profile athletes out of the news by creating and implementing successful crisis communication plans.

While receiving her degree in journalism from the University of Southern California, Davis interned in the public relations department for the Los Angeles Lakers.

You can follow Marna on Twitter as @marnadavis760


About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we are invested in the cause we promote and our clients’ work.

Nehemiah Corp. Shuts Down Most Operations

Posted: Feb 22, 2017 | Posted by Kassy Perry

Date: 2/21/16
Outlet: Comstocks Magazine
Author: Allen Young

Nehemiah Corp., a social enterprise nonprofit that has spent two decades developing programs that help low-income people afford homes, is winding down most its operations, the company has announced.

The organization, based in Sacramento, will continue its prominent Emerging Leaders mentorship program, but will shutter its real estate and community lending businesses, including a flagship program that purchases distressed single-family homes, and fixes and resells the properties to low-to-moderate income buyers.

As the stock of foreclosed residential properties diminishes amid an improving national economy, Nehemiah has faced decreasing profits and decided in January to shut down its real estate business, said Chairman Scott Syphax.

“Given the decrease in foreclosures, it’s time to scale back that operation because the profit margins aren’t there,” Syphax said.

Syphax, who joined Nehemiah in 2001, stepped down this month as the organization’s CEO. He is continuing on as its chairman. Darrell Teat, the organization’s president (and Comstock’s editorial board member), assumed the title of acting CEO, but he plans to step down and depart the company after the real estate business closes this fall. The nonprofit has cut 15 of its 32 positions.

Syphax and Teat said in a joint interview that Nehemiah would continue to seek real estate and economic development ventures that fulfill the nonprofit’s mission of expanding homeownership and neighborhood improvement.

But the organization is closing a national community lending operation that invests in certain commercial building projects in low-income neighborhoods. In 2002, for example, Nehemiah invested nearly $1 million into Sacramento’s 40 Acres Project, an Oak Park development that now includes the Guild Theater and Underground Books.

Syphax emphasized that Nehemiah has survived several major overhauls since the nonprofit launched in 1997 and will remain poised for expansion as opportunities arise.

“We will do fine,” he said. “We have expanded and contracted based on the cyclical nature of business. In social enterprise, you scale up and scale back as opportunities open and recede.”

The nonprofit underwent a full makeover in 2008, for example, following a federal prohibition of its signature down-payment assistance program. At the time, federal officials argued that the program, which allowed first-time homebuyers to bypass residential down-payments by allowing sellers to “gift” that payment to Nehemiah, led to foreclosures, an assertion that Syphax and his team fiercely disputed.

The law left the organization scrambling to find new business. In 2011, Nehemiah switched its flagship operation to the current distressed asset program that relies on a steady stream of foreclosures. That program operated in 26 states last year.

Nehemiah is the former developer of Township Nine, a 65-acre multiuse project in the River District. In February 2016, First Capital Real Estate purchased a 92 percent interest in the project. Nehemiah retained a small stake in Township Nine and is assessing its options for that holding, said Teat.

Nominations are currently open for the Nehemiah Emerging Leaders program, a prominent Sacramento leadership development course for young people of underrepresented backgrounds.

Teat said he planned to explore other professional opportunities following the closing of Nehemiah’s real estate programs this fall. He declined to elaborate on his personal plans.

The remaining business of Nehemiah “doesn’t need a top-management structure,” Teat said. “It allows me to look into the endeavors that I have always been interested in.”

Editor’s note: The piece has been updated to reflect that the sale of Township Nine occurred in February 2016.

Perry Communications Group Celebrates 20th Anniversary

Posted: Jan 30, 2017 | Posted by Kassy Perry

Perry Communications, a California-based strategic communications firm specializing in integrated public affairs campaigns and media relations, today announced the completion of its 20th year in business with an expansion of its proprietary innovative digital media and advocacy practice.

For the past 20 years, the woman-owned and operated agency has been at the forefront of complex public policy issues, providing strategic counsel and creating award-winning campaigns for a variety of industries, communities and non-profits.

“We are grateful that for two decades our clients have placed their trust in us to help them successfully advance their missions and achieve their communications and policy goals,” said Kassy Perry, founder of the award winning firm. “We are our clients’ fiercest advocates. We listen, understand and empathize with their issues to make them our own. This tends to come easily for a team full of women,” added Perry with a laugh.

Perry opened her firm in 1996 after working as a radio and television journalist in Sacramento and Seattle, WA, and as a strategic communications advisor to two governors and an assemblymember. Similar to Perry’s background, her all-female, highly-respected PCG team includes former reporters, government advisors, campaign staff, trade association executives, event planners and advocates. That expertise guides their success on behalf of the firm’s clients in the areas of issue and campaign management, crisis communications, media relations, digital media, fundraisers, social media, coalition development and mobilization, and grassroots advocacy.

One of PCG’s first nationally-recognized campaigns was created for then ”Today” host Katie Couric after her husband died of colon cancer. At Perry’s suggestion, with the goal of destigmatizing the unpleasant procedure, Couric televised her own colonoscopy on the morning program. The public responded as Perry predicted with an emphatic, “If Katie can do it, I can do it.” Colonoscopy rates jumped more than 20 percent in the days and months that followed. In a USA Today article, the University of Michigan Medicine School dubbed the phenomenon “The Couric Effect.”

“Our business is all about change,” says Perry. “It’s about facts and figures, statistics and statutes, but at the end of the day, in order to affect change for our clients, our work requires strong relationships, dogged determination and creativity. We recognize that our success depends on the integrity of our collaborations and our commitment to people.”

PCG’s client victories are a direct result of Perry’s focus on being an advocate for those who can’t be their own. This led to the creation of dozens of programs to increase the health and welfare of women and the elderly, to close insurance coverage gaps, increase access to care for low-income families as well as designing campaigns to educate patients about their rights within the healthcare system. Many of her campaigns have become models for other states, including California Medical Association Foundation’s antibiotic resistance education program AWARxE; the Senior Medication and Awareness Training Program’s SMARxT Card; the California Diabetes Association’s “DIABETES: It’s that serious” campaign; “Fed Up at The Pump” for the California Independent Oil Marketers Association; My Patient Rights for the California Chronic Care Coalition; the “Help is Here Express” campaign for the Pharmaceutical Research and Manufacturers of America.

Darrell Steinberg, Sacramento mayor and former Senate President pro tempore, credits Perry for the passage of Proposition 63, which allocated more funding to counties to better tackle mental health issues. “Without Kassy Perry’s vision, we would never have laid the foundation for the passage of Prop. 63,” said Steinberg. “She has been a driving force behind changing the way we communicate the needs of those with mental illness.”

“At the end of the day, I have done a couple of things well,” said Perry. “I have raised two successful daughters, I’ve created programs that positively impact people’s lives and I’ve created a company that provides exceptional benefits and salaries for women, allowing them the flexibility to start families and raise their children while engaging in meaningful work on behalf of our clients. I think that’s a pretty darn good legacy.”

On the horizon, Perry will soon unveil an expansion of their targeted public affairs advocacy practice that will provide unrivaled results for her clients around the country.

Perry Communications Group Celebrates 20th Anniversary: Founder reflects on lessons learned, success, vision for future

Posted: Sep 2, 2016 | Posted by Kassy Perry

Sacramento, Calif. – One of Sacramento’s top public affairs firms for the past 20 years, Perry Communications Group, founded in 1996 by Kathryn Edgington “Kassy” Perry, defied the odds of new business startups, used a major economic recession to restructure for future success, and is on track to a record breaking year and an expansion in 2017.

“We are grateful that for two decades our clients have placed their trust in us to help them successfully advance their missions and achieve their communications and policy goals,” said PCG Chief Executive Officer and Founder Kassy Perry.

Known for their depth of experience in health care and advocacy, PCG’s award-winning public affairs and public relations work doesn’t stop there. Perry and her team of full-time professionals and subcontractors apply the same strategic thinking and fresh creativity to consumer, education, environment, business, housing, legal, and non-profit issues.

“Kassy’s creativity and out-of-the-box approach to managing issues is what prompted PhRMA to seek PCG’s help 20 years ago,” said Jill Kronisch, Deputy Vice President, Alliance Development and Public Affairs for PhRMA. “Kassy’s expertise and experience in the life sciences and biopharmaceutical industries, and her creativity and ability to communicate with a variety of stakeholders is a significant reason for the firm’s continued success on our issues, and is what has kept us coming back.”

PCG’s highly respected employees are former reporters, government advisors, campaign staff, event planners, and advocates, and that expertise guides their success on behalf of the firm’s clients in the areas of issue and campaign management, crisis communications, media relations, social media, grassroots advocacy, and coalition development and mobilization.

Perry opened her firm in 1996 after working in television and radio news, and as a strategic communications advisor to two California Governors and a California State Assembly Member. In her final years in public service, as Deputy Communications Director for Governor Pete Wilson, Kassy oversaw communications for the administration’s health and welfare portfolio, including public health, Medi-Cal, welfare reform, the Ward Valley Low Level Radioactive Waste Site, immigration reform, and Prop 65, as well as a host of other high profile and complex subject areas.

In 1985, while in her first year of public service as the Communications Director for the California Department of Health Services, Perry drew on her background in science at the University of California, Davis, as a summer laboratory technician at the Scripps Research Institute in La Jolla, CA, and experience with three biotech company startups to help negotiate the state’s first research grant for an AIDS vaccine with the late Dr. Jonas Salk of the Salk Institute.

She helped create more than a dozen state programs including Access for Infants and Mothers (AIM) and Check Up, a health prevention program for low-income children that became Healthy Families. She also worked with policy experts throughout the Wilson Administration to help create and communicate a variety of programs to close insurance coverage gaps in an incremental and sustainable strategy.

In the 20 years since the firm’s inception, Kassy has continued to ensure that individuals have access to health insurance coverage and that the coverage provides adequate access to providers and treatments. Those programs include; the California Partnership for Access to Treatment (CPAT); California Chronic Care Coalition’s; ACCESS for Mental Healthcare; Get Hip to HepC; a variety of campaigns to increase awareness of and destigmatize lung cancer for the Bonnie J. Addario Lung Cancer Foundation; AWARxE, a campaign to increase awareness of antibiotic resistance for the California Medical Foundation; Citizens for the Right to Know and Access to Care and Treatment Alliance (ACT) to educate consumers about the need to advocate for the care they need; and the first SMARxt Card for the Senior Medication Awareness and Training Program, a partnership between the California Congress of Seniors and the California Pharmacists Association, to reduce prescribing errors for seniors with multiple physicians and providers.

One of PCG’s first nationally-recognized campaigns was created for then Today Show host Katie Couric through PCG client the Entertainment Industry Foundation. Couric’s husband died of colon cancer and the television host was passionate about increasing survival rates. Perry suggested to Couric that a bold campaign was needed, one that would encourage the public to undergo colonoscopies and reduce the stigma of the procedure because if “Katie can do it, I can do it.”

“Katie Couric was passionate about making a difference and we knew we needed to get people talking about a place on their bodies they didn’t even want to think about,” says Perry. “When I suggested that she undergo a colonoscopy and produce a segment for the Today Show about her experience, her producers and the NBC lawyers didn’t think much of the idea,” said Perry with a smile. “However, Katie loved it. She fully embraced the concept and ran with it.”

When Couric underwent a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide jumped more than 20 percent in the days and months that followed. The live colonoscopy was part of a weeklong series promoting colon cancer awareness. In a USA Today news article, the University of Michigan School of Medicine dubbed the phenomenon the “Katie Couric Effect.”

Through PCG’s wide-ranging work the team has built trusting relationships with policy makers, advocates, reporters, and business leaders to help educate constituencies on the most critical issues of our time. Those include Fed Up at The Pump, a campaign by the California Independent Oil Marketers Association (CIOMA) to increase awareness of a fuel tax; the launch of a marine mammal preserve at Año Nuevo State Park; and the successful Save Our State Parks Campaign to prevent a toll road from being constructed through a state park and the destruction of California’s remarkable state park system on behalf of the California State Parks Foundation.

In 1994, before Perry started her company, she began working with a group of patient advocates who had formed Citizens for the Right to Know to ensure that managed healthcare in California was patient-centered. The partnership with Liz Helms, then of the TMJ Society and now founder of the California Chronic Care Coalition was formed. Helms and Perry have become close friends and colleagues. At one point Helms worked for Perry as an advocate for the firm, and now Perry works for Helms providing pro bono public affairs consulting services. This year, Liz Helms published her first book, one that was more than a decade in the writing, entitled “Healthcare Unhinged: The Making of a Healthcare Advocate”. In her book, Helms describes the history that brought the two together and starting on page 61, details the ways that Perry helped her achieve her goals.

“Sometimes life simply demands that you be bigger than you see yourself and stronger than you think you are. Liz shows you how to step into the shoes you were born to wear,” says Perry on the website about her friend Liz Helms.

“Kassy met me as an angry, brand new patient advocate and coached me into becoming a change maker who has testified before Congress, been the focus of a front page New York Times story, the founder of two non-profit organizations and a tireless advocate for people with chronic disease to ensure that patients are at the center of every healthcare discussion,” said Helms.

Much of PCG’s award winning work has been conducted on behalf of the Mental Health Association of California and NAMI California to reduce stigma of mental illness and increase funding. “When we started that work in 1996, we were told by several lobbyists that they had never talked to a Republican about mental health funding, that they only lobbied Democrats,” said Perry. “We helped change that dynamic and brought together ALL of the stakeholders in the mental health community, including law enforcement, mental health providers, physicians, consumers, hospitals and community stakeholders,” said Perry. “To make significant change, you have to do something significant.”

“Without Kassy Perry’s vision for a collaborative and strong coalition of mental health stakeholders to increase funding and create new programs in a significant way, we would never have laid the foundation for the passage of proposition 63,” said Darrell Steinberg, former Senate President Pro Tem, incoming Mayor of Sacramento and author of the major reforms of the mental health system and Prop 63. “She has been a driving force behind changing the way we communicated the needs of those with mental illness.”

“Our business is all about change,” says Perry. “It’s about facts and figures, statistics and statutes, but at the end of the day, in order to affect change for our clients and the people of California, our work requires strong relationships. We recognize that our success depends on the integrity of our collaborations and commitments to people.

“We love what we do and we care about our clients and partners and treat them as members of the family.”

For the past 20 years PCG has been courted for acquisition by virtually every national public relations firm and has former employees in leadership positions throughout the community.

As the company’s President and Chief Executive Officer, Perry has led the company through a variety of business challenges and changes. Early in the business, when the booming 90s demanded that CEO’s build a business to sell it for profit, Perry started down that path with a large office in Sacramento and an office in Washington D.C. with more than 25 employees. “I was managing people and their problems, rather than client solutions,” said Perry.

With the recession on the horizon and recovering slowly from a serious horseback riding injury that required major surgery, Perry consolidated employees in Sacramento, and made other changes to ensure the viability of the company. Those efforts were successful and the firm was able to continue through the recession without negatively impacting the core of the employee base and business functions.

While a merger or acquisition was not something Perry saw in the company’s future, the business discussions and restructuring over the past 20 years have solidified her vision of the future of the firm. With one daughter now in the public affairs arena working for Miller Public Affairs, a friendly competitor, and Julia Spiess Lewis, the firm’s Senior Vice President, 15 year employee and now Perry’s right-hand, the founder sees a bright future that includes expanding the ownership of the firm to a limited number of partners and the imminent signing of a new 10 year lease in Downtown Sacramento, closer to clients and the Capitol with room to grow.

“At the end of the day, I have done a couple of things well,” said Perry. “I have raised two successful daughters who are in their 20s, living on their own with careers they love. I have worked with clients to create programs that positively impact people’s lives, and I’ve created a company that provides exceptional benefits and salaries to young (mostly) women allowing them the flexibility to start families and raise their children while engaging in meaningful work on behalf of our clients. I think that’s a pretty darn good legacy.”

For a list and biographies of PCG’s team please go to:

For a list of PCG case studies, go to:

The Three Fs of Crisis Communications

Posted: Aug 30, 2016 | Posted by Kassy Perry

U.S. Olympic swimmers like Michael Phelps and Ryan Lochte are at the center of attention during the Summer Olympic Games, but their future net worth depends on corporate sponsors and speaking gigs once the chlorinated pool water on their speedos has dried. By now everyone on the planet has heard of Ryan Lochte’s actions in Rio after a night of celebrating with his teammates, and the fallout could have been handled in a way that did not impact the $16 million worth of Speedo and Ralph Lauren paychecks in his near future. What should have been an immature, youthful act of stupidity turned into a full scale Fukushima-style meltdown when Ryan not only “over-exaggerated” the events of the evening, in (I am hoping) his words, but he went out of his way to tell NBC’s Billy Bush a concocted “made for TV story” and then doubled down in an interview with Matt Lauer. At that point, he apparently got scared with the magnitude of his “over-exaggeration” and got out of town leaving his teammates to clean up the mess with the media, the IOC and the Brazilian police. What a teammate. Seriously?

His PR team and lawyers back home clearly advised Lochte to engage in the 3 Fs of Crisis Management: If you Foul up, Fess up and then Fix it. They told him to die his hair back to a normal Happy Days “boy next door” color and scheduled an interview with a friendly reporter, Matt Lauer, once his teammates had paid the bill for the destruction of private property and were safely on their way home. All good. Yet, Lochte couldn’t just fess up and make it right and then donate to an appropriate charity to heal the cracked public perception. He had to Fonzie-like, stutter repeatedly, unable to simply say, “I’m wrong.” His term was he “over-exaggerated” the actions of the evening. Not only did he butcher the English language, but he didn’t exaggerate, he fabricated. And that F is NOT part of a successful World Wide Apology Tour.

America loves a comeback. We embrace celebrities who trip and fall, and then make good and rise again. Look at Phelps, who had a series of very public stumbles four years ago. But this swimmer either isn’t listening to his PR team or is unwilling to do so. And there really is only so much you can do as a crisis expert if the client isn’t willing to make good when he’s done wrong. Young Ryan Lochte will remain in Olympic Gold Medal Icon Michael Phelps’ shadow for eternity if he insists on swimming upstream, refusing to listen to those who have expertise he doesn’t have. Arrogance is a dangerous thing.

Perry Communications Group Now Hiring

Posted: May 12, 2016 | Posted by Kassy Perry

Senior Account Manager/Vice President

Job description

Minimum 5-10 years of agency experience and a passion for writing and promoting our clients. Candidates should thrive in a fast-paced environment and understand how to work hard and play hard with a smile.

Experience in health care practice, media relations, statewide political campaigns, legislative office or agency experience preferred. Understanding/strong interest in California current events, editorial trends, politics, public policy.

College degree required. Position is located in Sacramento, CA.

Apply on LinkedIn or email cover letters and resumes to

Keeping Up: Kassy Perry of Perry Communications Group reports she has joined the board of directors of Open California

Posted: Apr 21, 2016 | Posted by Kassy Perry

Date: 4/20/2016
Outlet Full Name: Capitol Morning Report
Kassy Perry of Perry Communications Group reports she has joined the board of directors of Open California, the non-profit that publishes Capitol Weekly and produces public policy discussion forums for the Capitol community. Perry, who is celebrating the 20th anniversary of her public relations firm, joins other board members: Rob Gunnison, former administrator of UC Berkeley’s Graduate School of Journalism; Scott Lay, founding editor of The Nooner and The Roundup; attorney Tom Gede; Sheri Sadler, president of Sadler Strategic Media; Mike Belote, California Advocates; A.G. Block, UC Center Sacramento;Barry Brokaw, Sacramento Advocates Inc.; Molly Dugan, CSU journalism professor; Jodi Hicks, DiMare, Brown, Hicks and Kessler; Tupper Hull, retired reporter and representative of Western States Petroleum Assn.; Fiona Hutton, Fiona Hutton & Associates; Jacob Mejia, TASIN. Contact: Julia Spiess Lewis 916 658 0144.

Top PR Veteran, Kassy Perry, Joins Open California Board of Directors

Posted: Apr 19, 2016 | Posted by Kassy Perry

Sacramento, Calif. (April 19, 2016) – Kassy Perry, President and CEO of Perry Communications Group, was appointed to the prestigious Open California Board of Directors today. Recognized for shaping public policy and changing consumer behavior through the creation of major initiatives undertaken by the biopharmaceutical, public health, entertainment and energy industries, Perry will help inform and expand the important public policy work done by Capitol Weekly and other Open California initiatives.

“We are pleased to welcome Kassy to the board of Open California and look forward to her insight and expertise on the politics and policies that keep Capitol insiders up at night,” said John Howard, Editor of Capitol Weekly.

“Capitol Weekly has an important role in informing California public policy development. It’s a must read for anyone wanting to do business in the state or create change that improves the quality of life here,” said Perry. “I am happy to lend a hand as a new director to expand Open California’s reach and expertise,” said Perry.
The Open California Mission is to inform, enlighten and educate Californians about public policy and state governance, and to provide a platform for engagement with public officials, advocates and political interests. To meet this goal, Open California publishes continuing, in-depth, nonpartisan coverage of current policy and political issues, and hosts regular forums for public discussion of policy and California politics. Open California is a 501(c)3 nonprofit organization formed in 2012.
Perry Communications Group, a leading Sacramento-based strategic public relations firm, celebrates its 20th anniversary in 2016. More information can be found at

Perry serves on the Board with Rob Gunnison, President, Former administrator, UC Berkeley Graduate School of Journalism; Scott Lay, Vice President, Attorney, founding editor of The Nooner and The Roundup; Tom Gede, Secretary, Of Counsel, Morgan Lewis, LLP; Sheri Sadler, Treasurer President, Sadler Strategic Media; Mike Belote, Legislative Advocate, California Advocates; A.G. Block, Associate Director, University of California Center Sacramento; Barry Brokaw, President, Sacramento Advocates, Inc.; Molly Dugan, Professor of Journalism, California State University; Jodi Hicks, Partner, DiMare, Brown, Hicks and Kessler, LLC; Tupper Hull, Former reporter and communications director for WSPA, retired; Fiona Hutton, Founder, Fiona Hutton & Associates; and Jacob Mejia, Executive Director, TASIN.
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Posted: Apr 10, 2016 | Posted by Kassy Perry

Date: 4/10/16
Outlet Full Name: Phoenix Bites
Author: CCBA

The California Craft Brewers Association (CCBA) today launched online ticket sales for its signature event, the California Craft Beer Summit and Beer Festival. The hands-on craft beer experience will take place in downtown Sacramento, September 8-10, and include educational events, receptions and the largest beer festival in the state, featuring 400 rare and specialty beers crafted by California breweries. The full schedule can be found online at California Craft Beer Summit.

“The Summit brings together top brewing talent in the state, scores of homebrewers, beer enthusiasts and industry professionals to taste and learn in a lively, experiential setting,” said Tom McCormick, CCBA’s executive director. “We’ve built on the success of last year and scheduled two days for industry networking and education, with everything from a job center to a distributor workshop, and one day focused on craft beer lovers and homebrewers, featuring coffee, food, judging and homebrewing techniques. We truly have something for everyone at the Summit.”

The 2016 California Craft Beer Summit and Beer Festival will include:
• Interactive experiences, including hands-on brewing techniques, ingredient -based displays and regional tastings
• Tailored educational sessions for beer lovers, homebrewers, and industry members, from how to start a career in craft beer, to how to build a beer list, to the history of the West Coast IPA
• Food and beer pairings and chef demos
• “Tap Talks’ with famed brewers and leaders in the craft beer industry
• A premier tasting experience for California craft beer at the Summit Beer Festival on the steps of the state Capitol
“This isn’t just a conference and it isn’t just a festival,” said McCormick. “The Summit connects every thread of the craft beer community and celebrates the passion and creativity that defines the industry. We are proud to highlight the success story of craft beer in California and the individual brewers, passionate craft beer lovers and innovative technologies that support it.”

The three-day event will culminate on Capitol Mall at the Summit Beer Festival, the largest California craft beer festival, featuring more than 150 small, large and specialty breweries from across California.

“We’re excited to come together as a community and participate in this premier event for craft beer in California,” said Patrick Rue, owner of The Bruery and member of the CCBA Board of Directors. “Last year the Summit brought thousands of loyal fans, homebrewers, and our California brewing family together to celebrate the art, technique and taste of beer. This year we are raising the bar. It’s exciting to see California strengthen its reputation as the place to go for craft beer across the nation.”

CCBA is offering a range of ticket options that include tickets to individual events such as the Summit Beer Festival ($45), single day Summit entry ($99) or full weekend packages ($219). For additional information on the Summit or to purchase tickets, visit California Craft Beer Summit. Early bird prices end June 30th.

California Craft Beer Summit Preview

Posted: Apr 6, 2016 | Posted by Kassy Perry

Date: 4/6/16
Outlet Full Name: ABC 10
Author: Staff
Watch Video: