Feb162011

Case Study: California Partnership for Access to Treatment

Posted by Kassy Perry

Communities Bond for Health

Research-based pharmaceutical companies have been on the front lines of health system reform for years, advocating for improved access to care for all Americans. Collaboration with health advocacy organizations was natural, given patients’ need for innovative medicines to preserve quality of life, relieve symptoms, reduce hospitalizations and prevent death. Patients aren’t the only stakeholders, however; and while some groups choose advocacy others need a communications and resource network for the communities they serve.

PCG created and implemented the California Partnership for Access to Treatment to engage diverse stakeholders and launch a multi-faceted dialog about all health care issues. Monthly educational seminars continue to provide an opportunity for previously unrelated groups to convene around common issues, broadening perspectives. Online resources in seven languages offer timely information and additional opportunities for the more than 1400 members to connect. By ensuring a forum that would not become a legislative “action team,” CPAT drew health advocates together with ethnic communities, employers and health care providers, creating a shared bond despite unique perspectives.

THE RESULTS:

  • Engagement of diverse partners expanded PhRMA’s champion base to include more than 1400 CPAT members
  • Informational and skills-building seminars convened previously unrelated organizations, providing value-added opportunities for networking and information exchange while creating an educated corps for collaboration
  • A commitment to providing meaningful programs built trust among stakeholders

 


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