Archive for the ‘PCG Press Releases’ Category

Perry Communications Group Hires a Former College Student Athlete and a Former Hollywood Film Editor

Posted: Jul 14, 2017 | Posted by Kassy Perry | Comments Off on Perry Communications Group Hires a Former College Student Athlete and a Former Hollywood Film Editor

(SACRAMENTO)—Perry Communications Group (PCG), a California-based strategic communications firm specializing in integrated public affairs campaigns and media relations, has hired Account Coordinator Savannah Hadley and Executive Assistant Fern Baum.

Savannah_eleakis205096_048_2Savannah Hadley assists with client accounts, coordinates special events, develops social media content, conducts media monitoring and helps create content for client projects.

“Our clients love working with Savannah as much as we do,” said PCG’s President and CEO Kassy Perry. “Her ability to create content and attend to the needs of our clients while adding sunshine to the office makes her a pleasure to have on the staff of PCG.”

Hadley graduated in 2016 with a Bachelor of Science in Ecological Management and Restoration at the University of California, Davis. She was captain of the Aggie’s NCAA division 1 lacrosse team. A Sacramento native, Hadley enjoys her new rescue dog Carlie, volunteering with local plant and wildlife organizations and riding horses.

Fern Baum wears many hats that contribute to PCG’s Fern_eleakis205096_092success. “Fern provides executive, operational and account support services that are integral to the company’s day-to-day operations,” said Kassy Perry. “Her experience in the film business as a script analyst and story editor translates seamlessly to what we do for our clients at PCG. We excel at telling our clients’ stories.”

Baum graduated from UCLA with a Bachelor of Arts in History.  After her career in the film industry, Baum moved on to the corporate world in several different industries including public relations, health care and executive recruiting.

Baum and her husband live in Fair Oaks with their menagerie of rescue animals including three dogs, a cat and a macaw.

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About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com or call (916) 658-0144.

Perry Communications Group Hires Familiar Faces

Posted: Apr 5, 2017 | Posted by Kassy Perry | Comments Off on Perry Communications Group Hires Familiar Faces

(SACRAMENTO)—Perry Communications Group (PCG), a California-based strategic communications firm specializing in integrated public affairs campaigns and media relations, has hired Senior Account Executives Katelyn Downey and Kaitlin Perry.

katelyn newsletterKatelyn Downey focuses on advocacy efforts, partnership building and online and social media strategies for multiple clients. Her background in digital marketing will improve all facets of PCG’s work.

“Katelyn’s combination of creativity and expertise is tough to find and we couldn’t be more excited to welcome her back to the team,” said PCG’s President and CEO Kassy Perry. “Her wealth of experience in digital marketing and strategy plays an integral role in advancing client objectives.”

Prior to her current position at PCG, Downey worked in digital marketing roles focusing on customer acquisition and online marketing strategies for software companies servicing healthcare industries. Katelyn created, implemented and managed digital strategies across multiple platforms including website, email and advertising. Downey is a certified Google Adwords professional and previously worked for PCG as an account coordinator from 2010 to 2012.KP Newsletter

Kaitlin Perry focuses on grassroots advocacy, political data and emerging policy issues at PCG. Perry handles day-to-day client communication and advocacy relations, as well as event promotion and coordination.

“It is exciting to bring my daughter Kaitlin to our team,” said Kassy Perry. “Her experience working on political and legislative campaigns this past year for another leading public affairs firm, and past internships working in grassroots advocacy and mobilization for PCG and media relations for a corporation in Texas make her far more experienced than her age would suggest.”

Previously, Perry coordinated media relations efforts for a statewide ballot initiative during the 2016 election and played an integral role in the management and success of several high profile public affairs and legislative advocacy campaigns.

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About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we are invested in the cause we promote and our clients’ work.

Perry Communications Group Hires Award-Winning Journalist

Posted: Feb 28, 2017 | Posted by Kassy Perry | Comments Off on Perry Communications Group Hires Award-Winning Journalist

(SACRAMENTO)—Perry Communications Group (PCG), a California-based strategic communications firm specializing in integrated public affairs campaigns and media relations, is pleased to announce the hiring of Marna Davis as account manager.

“We are pleased tMarna Headshoto have Marna and her decades of experience in radio and television news join the team,” said PCG’s President and CEO Kassy Perry. “If it’s happened in the past 20 years, Marna has probably reported on it. The combination of her relationships with former colleagues across the nation and exceptional storytelling talents grabs the attention of newsrooms.”

As an account manager, Davis provides media relations expertise and creative direction to multiple client accounts.

Marna’s news career began in Santa Barbara County, where she landed the lead story on “SportsCenter” her first day in the newsroom. She has also worked at stations in Reno, Sacramento, San Diego and Dallas/Fort Worth.

Davis covered the Capitol during the Davis and Schwarzenegger administrations. She has experience broadcasting from high profile trials, earthquakes, fires, kidnappings, presidential visits, elections, police shootings, the Dallas Cowboys, Superbowls and NBA championships. Davis received a national Edward R. Murrow award for her reporting on methamphetamine use and she and her colleagues won a regional Emmy for reporting on the Southwest Blackout of 2011 that left nearly seven million people without power.

In addition to her award-winning broadcast news background, Marna has extensive sports marketing and public relations experience. She served as director of marketing and public relations for a prominent sports agent early in her career and more recently as a sport agency’s director of media strategy and communications. She secured some of the biggest names in sports endorsement deals, provided media coaching and kept high profile athletes out of the news by creating and implementing successful crisis communication plans.

While receiving her degree in journalism from the University of Southern California, Davis interned in the public relations department for the Los Angeles Lakers.

You can follow Marna on Twitter as @marnadavis760

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About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we are invested in the cause we promote and our clients’ work.

Perry Communications Group Celebrates 20th Anniversary

Posted: Jan 30, 2017 | Posted by Kassy Perry | Comments Off on Perry Communications Group Celebrates 20th Anniversary

Perry Communications, a California-based strategic communications firm specializing in integrated public affairs campaigns and media relations, today announced the completion of its 20th year in business with an expansion of its proprietary innovative digital media and advocacy practice.

For the past 20 years, the woman-owned and operated agency has been at the forefront of complex public policy issues, providing strategic counsel and creating award-winning campaigns for a variety of industries, communities and non-profits.

“We are grateful that for two decades our clients have placed their trust in us to help them successfully advance their missions and achieve their communications and policy goals,” said Kassy Perry, founder of the award winning firm. “We are our clients’ fiercest advocates. We listen, understand and empathize with their issues to make them our own. This tends to come easily for a team full of women,” added Perry with a laugh.

Perry opened her firm in 1996 after working as a radio and television journalist in Sacramento and Seattle, WA, and as a strategic communications advisor to two governors and an assemblymember. Similar to Perry’s background, her all-female, highly-respected PCG team includes former reporters, government advisors, campaign staff, trade association executives, event planners and advocates. That expertise guides their success on behalf of the firm’s clients in the areas of issue and campaign management, crisis communications, media relations, digital media, fundraisers, social media, coalition development and mobilization, and grassroots advocacy.

One of PCG’s first nationally-recognized campaigns was created for then ”Today” host Katie Couric after her husband died of colon cancer. At Perry’s suggestion, with the goal of destigmatizing the unpleasant procedure, Couric televised her own colonoscopy on the morning program. The public responded as Perry predicted with an emphatic, “If Katie can do it, I can do it.” Colonoscopy rates jumped more than 20 percent in the days and months that followed. In a USA Today article, the University of Michigan Medicine School dubbed the phenomenon “The Couric Effect.”

“Our business is all about change,” says Perry. “It’s about facts and figures, statistics and statutes, but at the end of the day, in order to affect change for our clients, our work requires strong relationships, dogged determination and creativity. We recognize that our success depends on the integrity of our collaborations and our commitment to people.”

PCG’s client victories are a direct result of Perry’s focus on being an advocate for those who can’t be their own. This led to the creation of dozens of programs to increase the health and welfare of women and the elderly, to close insurance coverage gaps, increase access to care for low-income families as well as designing campaigns to educate patients about their rights within the healthcare system. Many of her campaigns have become models for other states, including California Medical Association Foundation’s antibiotic resistance education program AWARxE; the Senior Medication and Awareness Training Program’s SMARxT Card; the California Diabetes Association’s “DIABETES: It’s that serious” campaign; “Fed Up at The Pump” for the California Independent Oil Marketers Association; My Patient Rights for the California Chronic Care Coalition; the “Help is Here Express” campaign for the Pharmaceutical Research and Manufacturers of America.

Darrell Steinberg, Sacramento mayor and former Senate President pro tempore, credits Perry for the passage of Proposition 63, which allocated more funding to counties to better tackle mental health issues. “Without Kassy Perry’s vision, we would never have laid the foundation for the passage of Prop. 63,” said Steinberg. “She has been a driving force behind changing the way we communicate the needs of those with mental illness.”

“At the end of the day, I have done a couple of things well,” said Perry. “I have raised two successful daughters, I’ve created programs that positively impact people’s lives and I’ve created a company that provides exceptional benefits and salaries for women, allowing them the flexibility to start families and raise their children while engaging in meaningful work on behalf of our clients. I think that’s a pretty darn good legacy.”

On the horizon, Perry will soon unveil an expansion of their targeted public affairs advocacy practice that will provide unrivaled results for her clients around the country.

Perry Communications Group Celebrates 20th Anniversary: Founder reflects on lessons learned, success, vision for future

Posted: Sep 2, 2016 | Posted by Kassy Perry | Comments Off on Perry Communications Group Celebrates 20th Anniversary: Founder reflects on lessons learned, success, vision for future

Sacramento, Calif. – One of Sacramento’s top public affairs firms for the past 20 years, Perry Communications Group, founded in 1996 by Kathryn Edgington “Kassy” Perry, defied the odds of new business startups, used a major economic recession to restructure for future success, and is on track to a record breaking year and an expansion in 2017.

“We are grateful that for two decades our clients have placed their trust in us to help them successfully advance their missions and achieve their communications and policy goals,” said PCG Chief Executive Officer and Founder Kassy Perry.

Known for their depth of experience in health care and advocacy, PCG’s award-winning public affairs and public relations work doesn’t stop there. Perry and her team of full-time professionals and subcontractors apply the same strategic thinking and fresh creativity to consumer, education, environment, business, housing, legal, and non-profit issues.

“Kassy’s creativity and out-of-the-box approach to managing issues is what prompted PhRMA to seek PCG’s help 20 years ago,” said Jill Kronisch, Deputy Vice President, Alliance Development and Public Affairs for PhRMA. “Kassy’s expertise and experience in the life sciences and biopharmaceutical industries, and her creativity and ability to communicate with a variety of stakeholders is a significant reason for the firm’s continued success on our issues, and is what has kept us coming back.”

PCG’s highly respected employees are former reporters, government advisors, campaign staff, event planners, and advocates, and that expertise guides their success on behalf of the firm’s clients in the areas of issue and campaign management, crisis communications, media relations, social media, grassroots advocacy, and coalition development and mobilization.

Perry opened her firm in 1996 after working in television and radio news, and as a strategic communications advisor to two California Governors and a California State Assembly Member. In her final years in public service, as Deputy Communications Director for Governor Pete Wilson, Kassy oversaw communications for the administration’s health and welfare portfolio, including public health, Medi-Cal, welfare reform, the Ward Valley Low Level Radioactive Waste Site, immigration reform, and Prop 65, as well as a host of other high profile and complex subject areas.

In 1985, while in her first year of public service as the Communications Director for the California Department of Health Services, Perry drew on her background in science at the University of California, Davis, as a summer laboratory technician at the Scripps Research Institute in La Jolla, CA, and experience with three biotech company startups to help negotiate the state’s first research grant for an AIDS vaccine with the late Dr. Jonas Salk of the Salk Institute.

She helped create more than a dozen state programs including Access for Infants and Mothers (AIM) and Check Up, a health prevention program for low-income children that became Healthy Families. She also worked with policy experts throughout the Wilson Administration to help create and communicate a variety of programs to close insurance coverage gaps in an incremental and sustainable strategy.

In the 20 years since the firm’s inception, Kassy has continued to ensure that individuals have access to health insurance coverage and that the coverage provides adequate access to providers and treatments. Those programs include; the California Partnership for Access to Treatment (CPAT); California Chronic Care Coalition’s MyPatientRights.org; ACCESS for Mental Healthcare; Get Hip to HepC; a variety of campaigns to increase awareness of and destigmatize lung cancer for the Bonnie J. Addario Lung Cancer Foundation; AWARxE, a campaign to increase awareness of antibiotic resistance for the California Medical Foundation; Citizens for the Right to Know and Access to Care and Treatment Alliance (ACT) to educate consumers about the need to advocate for the care they need; and the first SMARxt Card for the Senior Medication Awareness and Training Program, a partnership between the California Congress of Seniors and the California Pharmacists Association, to reduce prescribing errors for seniors with multiple physicians and providers.

One of PCG’s first nationally-recognized campaigns was created for then Today Show host Katie Couric through PCG client the Entertainment Industry Foundation. Couric’s husband died of colon cancer and the television host was passionate about increasing survival rates. Perry suggested to Couric that a bold campaign was needed, one that would encourage the public to undergo colonoscopies and reduce the stigma of the procedure because if “Katie can do it, I can do it.”

“Katie Couric was passionate about making a difference and we knew we needed to get people talking about a place on their bodies they didn’t even want to think about,” says Perry. “When I suggested that she undergo a colonoscopy and produce a segment for the Today Show about her experience, her producers and the NBC lawyers didn’t think much of the idea,” said Perry with a smile. “However, Katie loved it. She fully embraced the concept and ran with it.”

When Couric underwent a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide jumped more than 20 percent in the days and months that followed. The live colonoscopy was part of a weeklong series promoting colon cancer awareness. In a USA Today news article, the University of Michigan School of Medicine dubbed the phenomenon the “Katie Couric Effect.”

Through PCG’s wide-ranging work the team has built trusting relationships with policy makers, advocates, reporters, and business leaders to help educate constituencies on the most critical issues of our time. Those include Fed Up at The Pump, a campaign by the California Independent Oil Marketers Association (CIOMA) to increase awareness of a fuel tax; the launch of a marine mammal preserve at Año Nuevo State Park; and the successful Save Our State Parks Campaign to prevent a toll road from being constructed through a state park and the destruction of California’s remarkable state park system on behalf of the California State Parks Foundation.

In 1994, before Perry started her company, she began working with a group of patient advocates who had formed Citizens for the Right to Know to ensure that managed healthcare in California was patient-centered. The partnership with Liz Helms, then of the TMJ Society and now founder of the California Chronic Care Coalition was formed. Helms and Perry have become close friends and colleagues. At one point Helms worked for Perry as an advocate for the firm, and now Perry works for Helms providing pro bono public affairs consulting services. This year, Liz Helms published her first book, one that was more than a decade in the writing, entitled “Healthcare Unhinged: The Making of a Healthcare Advocate”. In her book, Helms describes the history that brought the two together and starting on page 61, details the ways that Perry helped her achieve her goals.

“Sometimes life simply demands that you be bigger than you see yourself and stronger than you think you are. Liz shows you how to step into the shoes you were born to wear,” says Perry on the HealthcareUnhinged.com website about her friend Liz Helms.

“Kassy met me as an angry, brand new patient advocate and coached me into becoming a change maker who has testified before Congress, been the focus of a front page New York Times story, the founder of two non-profit organizations and a tireless advocate for people with chronic disease to ensure that patients are at the center of every healthcare discussion,” said Helms.

Much of PCG’s award winning work has been conducted on behalf of the Mental Health Association of California and NAMI California to reduce stigma of mental illness and increase funding. “When we started that work in 1996, we were told by several lobbyists that they had never talked to a Republican about mental health funding, that they only lobbied Democrats,” said Perry. “We helped change that dynamic and brought together ALL of the stakeholders in the mental health community, including law enforcement, mental health providers, physicians, consumers, hospitals and community stakeholders,” said Perry. “To make significant change, you have to do something significant.”

“Without Kassy Perry’s vision for a collaborative and strong coalition of mental health stakeholders to increase funding and create new programs in a significant way, we would never have laid the foundation for the passage of proposition 63,” said Darrell Steinberg, former Senate President Pro Tem, incoming Mayor of Sacramento and author of the major reforms of the mental health system and Prop 63. “She has been a driving force behind changing the way we communicated the needs of those with mental illness.”

“Our business is all about change,” says Perry. “It’s about facts and figures, statistics and statutes, but at the end of the day, in order to affect change for our clients and the people of California, our work requires strong relationships. We recognize that our success depends on the integrity of our collaborations and commitments to people.

“We love what we do and we care about our clients and partners and treat them as members of the family.”

For the past 20 years PCG has been courted for acquisition by virtually every national public relations firm and has former employees in leadership positions throughout the community.

As the company’s President and Chief Executive Officer, Perry has led the company through a variety of business challenges and changes. Early in the business, when the booming 90s demanded that CEO’s build a business to sell it for profit, Perry started down that path with a large office in Sacramento and an office in Washington D.C. with more than 25 employees. “I was managing people and their problems, rather than client solutions,” said Perry.

With the recession on the horizon and recovering slowly from a serious horseback riding injury that required major surgery, Perry consolidated employees in Sacramento, and made other changes to ensure the viability of the company. Those efforts were successful and the firm was able to continue through the recession without negatively impacting the core of the employee base and business functions.

While a merger or acquisition was not something Perry saw in the company’s future, the business discussions and restructuring over the past 20 years have solidified her vision of the future of the firm. With one daughter now in the public affairs arena working for Miller Public Affairs, a friendly competitor, and Julia Spiess Lewis, the firm’s Senior Vice President, 15 year employee and now Perry’s right-hand, the founder sees a bright future that includes expanding the ownership of the firm to a limited number of partners and the imminent signing of a new 10 year lease in Downtown Sacramento, closer to clients and the Capitol with room to grow.

“At the end of the day, I have done a couple of things well,” said Perry. “I have raised two successful daughters who are in their 20s, living on their own with careers they love. I have worked with clients to create programs that positively impact people’s lives, and I’ve created a company that provides exceptional benefits and salaries to young (mostly) women allowing them the flexibility to start families and raise their children while engaging in meaningful work on behalf of our clients. I think that’s a pretty darn good legacy.”

For a list and biographies of PCG’s team please go to: http://perrycom.com/about

For a list of PCG case studies, go to: http://perrycom.com/results/client-case-studies

Top PR Veteran, Kassy Perry, Joins Open California Board of Directors

Posted: Apr 19, 2016 | Posted by Kassy Perry | Comments Off on Top PR Veteran, Kassy Perry, Joins Open California Board of Directors

Sacramento, Calif. (April 19, 2016) – Kassy Perry, President and CEO of Perry Communications Group, was appointed to the prestigious Open California Board of Directors today. Recognized for shaping public policy and changing consumer behavior through the creation of major initiatives undertaken by the biopharmaceutical, public health, entertainment and energy industries, Perry will help inform and expand the important public policy work done by Capitol Weekly and other Open California initiatives.

“We are pleased to welcome Kassy to the board of Open California and look forward to her insight and expertise on the politics and policies that keep Capitol insiders up at night,” said John Howard, Editor of Capitol Weekly.

“Capitol Weekly has an important role in informing California public policy development. It’s a must read for anyone wanting to do business in the state or create change that improves the quality of life here,” said Perry. “I am happy to lend a hand as a new director to expand Open California’s reach and expertise,” said Perry.
The Open California Mission is to inform, enlighten and educate Californians about public policy and state governance, and to provide a platform for engagement with public officials, advocates and political interests. To meet this goal, Open California publishes continuing, in-depth, nonpartisan coverage of current policy and political issues, and hosts regular forums for public discussion of policy and California politics. Open California is a 501(c)3 nonprofit organization formed in 2012.
Perry Communications Group, a leading Sacramento-based strategic public relations firm, celebrates its 20th anniversary in 2016. More information can be found at www.perrycom.com.

Perry serves on the Board with Rob Gunnison, President, Former administrator, UC Berkeley Graduate School of Journalism; Scott Lay, Vice President, Attorney, founding editor of The Nooner and The Roundup; Tom Gede, Secretary, Of Counsel, Morgan Lewis, LLP; Sheri Sadler, Treasurer President, Sadler Strategic Media; Mike Belote, Legislative Advocate, California Advocates; A.G. Block, Associate Director, University of California Center Sacramento; Barry Brokaw, President, Sacramento Advocates, Inc.; Molly Dugan, Professor of Journalism, California State University; Jodi Hicks, Partner, DiMare, Brown, Hicks and Kessler, LLC; Tupper Hull, Former reporter and communications director for WSPA, retired; Fiona Hutton, Founder, Fiona Hutton & Associates; and Jacob Mejia, Executive Director, TASIN.
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Perry Communications Group Welcomes Former Governor Appointee as Senior Account Manager

Posted: Jan 25, 2016 | Posted by Kassy Perry | Comments Off on Perry Communications Group Welcomes Former Governor Appointee as Senior Account Manager

After 30 years of public service, Anita Gore moves to private sector for high profile client work

anitaSACRAMENTO, Calif. (January 25, 2015) – Perry Communications Group (PCG), an award-winning public affairs and strategic communications firm, is pleased to announce the addition of Anita Gore to the team as senior account manager.

“Anita is a seasoned veteran of public affairs with expertise in media relations, crisis communications and issue management,” said Kassy Perry, President and CEO of Perry Communications Group. “She brings a great deal of skill and experience that will serve our clients well.”

As senior account manager, Gore will be responsible for providing strategic direction and media relations expertise to a variety of client accounts, including the Bonnie J. Addario Lung Cancer Foundation, DBA International, California Craft Brewers Association, Pharmaceutical Research and Manufacturers of America, California Chronic Care Coalition and Nevada Irrigation District.

Before joining PCG, Gore served more than 30 years in multiple high level public affairs positions including the Department of Finance, the Health and Human Services Agency and most recently the California Department of Public Health. She was appointed to these positions by the past five governors and dealt with complex health, financial and tax issues impacting Californians and businesses alike. In addition to these appointed positions, Gore directed external affairs for the Board of Equalization and served as staff to both the California State Senate and Assembly.

“Anita and I served together in the Deukmejian and Wilson Administrations and I’m excited she chose PCG as her next venture,” said Perry. “We are thrilled to have her and her expertise on our team.”

About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com or call (916) 658-0144.

Perry Communications Group Wins Five Awards for Outstanding Communications Activities

Posted: Oct 19, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Wins Five Awards for Outstanding Communications Activities

Sacramento agency recognized in multiple categories for 2014 and 2015 public relations campaigns

Sacramento, Calif. (October 19, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications agency, was presented with five awards at the second annual Public Relations Society of America California Capital Chapter (PRSA CCC) Influence Awards, which took place at the Hyatt Regency Sacramento on Friday, October 16.

“We are passionate about the projects we undertake and enjoy tackling challenging issues,” said Kassy Perry, president and CEO of Perry Communications Group. “We are proud to be recognized for the hard work we put into achieving and exceeding client goals and expectations.”

The industry award ceremony honors outstanding public relations and communications activities conducted by Sacramento-based organizations during the past year.

Perry Communications Group received five merit PRSA Influence Awards:

  • Program: Public Affairs – Agents of Action: No on Proposition 45 Campaign
  • Program: Internal Communication Campaigns – PCG Holiday Card
  • Program: Special Events – Partnership to Fight Chronic Disease: Chronic Disease, Patient Protections & the ACA: Addressing Access & Affordability
  • Tactic: Electronic/Digital – Agents of Action Website
  • Tactic: Collateral Materials/Publications – Agents of Action: Pledge Your Vote

PCG was the event’s gold level sponsor.

TWEET THIS: Congrats to @KassyPerry and the PCG team for implementing outstanding #PR campaigns in 2014 & 2015! Via @PRSASacramento #PRSAInfluenceAwards

For more information, visit PCG at www.perrycom.com, like us on Facebook or call (916) 658-0144.

About Perry Communications Group

Perry Communications Group (PCG) is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work.

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Perry Communications Group Announces Team Expansion

Posted: Mar 31, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Announces Team Expansion

Award-winning firm welcomes new account coordinator

Sacramento, Calif. (March 31, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications firm, today announced the addition of Alexis Kagarakis as an account coordinator specializing in event planning and third party outreach. Prior to this position, Alexis was an intern at PCG.

In her role as account coordinator, Alexis will provide staff support on several PCG client accounts. She will provide assistance with event management, social media content development and coalition building.

“Alexis has proven herself as a talented asset to our entire team, working hard to learn and evolve since her time as an intern,” said Kassy Perry, President and CEO of Perry Communications Group. “Her enthusiasm and work ethic are great examples of PCG’s culture of achievers.”

Alexis earned a Bachelor of Arts degree in Political Science with a concentration in Global Politics from California Polytechnic State University, San Luis Obispo (Cal Poly). While attending Cal Poly, Alexis conducted local and state campaign activities and assisted on a federal political campaign during an internship with a consulting firm. Having studied and worked abroad, Alexis brings a global mindset to both her work and her life.

For more information, please contact Julia Spiess Lewis at (916) 658-0144 or Julia@perrycom.com.

About Perry Communications Group

Perry Communications Group (PCG) is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com, like us on Facebook or call (916) 658-0144.

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Perry Communications Group Wins Four Awards for Outstanding Communications Activities

Posted: Mar 27, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Wins Four Awards for Outstanding Communications Activities

Agency recognized in multiple categories at 2015 CAPPIE Awards ceremony

Sacramento, Calif. (March 27, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications firm, received four awards at the Sacramento Public Relations Association’s (SPRA) annual CAPPIE Awards, including best overall public relations campaign. The industry award ceremony honors outstanding public relations and communications activities conducted by Sacramento-based organizations over the past year. The awards were presented on March 26, 2015 at The Sheraton Grand Hotel in Sacramento.

“I am proud of the strategic work our team has conducted in California and across the nation,” said Kassy Perry, president and CEO of PCG. “We hold our work to a high standard and it’s an honor to be recognized by our peers for public affairs and public relations achievements.”

Perry Communications Group received 2 Gold, 1 Silver and 1 Bronze CAPPIE Awards for:

PCG sponsored the annual CAPPIE Awards ceremony at the Midtown Level.

TWEET THIS: Congrats to @KassyPerry and the PCG team for implementing outstanding #PR activities in 2014! Via @SPRA_Sac #Sacramento

About Perry Communications Group

Perry Communications Group (PCG) is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com, like us on Facebook or call (916) 658-0144.
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