May232008

Perry Communications Group Honored With Crystal Awards, Business Communicator of the Year

Posted by Kassy Perry

SACRAMENTO – Perry Communications Group (PCG) won two Crystal Awards, and took home five Merit Awards at the 21st Annual Crystal Awards, presented by the International Association of Business Communicators (IABC), Sacramento Chapter. Topping off the evening, Executive Vice President of PCG, Cynthia Moore, was recognized as the IABC Sacramento Business Communicator of the Year for her ongoing significant leadership, professional accomplishments and contributions to the profession. The event was held Thursday, May 22nd at the Sacramento Grand Ballroom.

“On behalf of our clients, we are thrilled to receive this recognition from our peers,” said Kassy Perry, President and CEO of Perry Communications Group. “These awards represent the dedication of our staff and team leaders who are committed to providing the highest level of service to our clients.”

PCG received two Crystal Awards for:

  • Editorial/Opinion – “Colon Cancer Alliance Opinion Editorial”
    An opinion editorial highlighting the occurrence of colorectal cancer and the importance of being screened as a means of putting an end to this deadly disease.
  • Promotional Item – “REACH Air Medical Services Holiday Card and Calendar”
    A holiday card and calendar that demonstrated the client’s long-term commitment to quality service and care, while conveying a unique holiday message to its members, community and health care partners.

PCG was recognized with Merit Awards for the following campaigns:

  • Editorial/Opinion – “Mental Health Association in California SB 851 Opinion Editorial”
    An op-ed supporting the passage of SB 851 by communicating the benefits of the legislation to the public, the legislature and the Governor.
  • Multi-Color Brochure – “Value of Biologics Ad Campaign”
    An ad campaign engaging multiple patient groups to establish the value of biologic medications surrounding access issues among employers.
  • Direct Mail – “Partnership for Prescription Assistance California Bus Tour Bilingual Direct-Mail Piece”
    A direct-mail postcard to increase awareness with target audiences of events throughout California to encourage event participation and raise general awareness of the program.
  • Special One-Time Publication – “REACH Air Medical Services Pediatric Reference Guide”
    An easy to read, durable reference guide with updated information for use by professionals, both in clinics and outdoor situations for pediatric patients.
  • Special One-Time Publication – “La Opinion Diabetes Supplement, Health Family, Healthy Community”
    A publication of updated, relevant and culturally appropriate information and resources about diabetes, its symptoms and the treatments available to California’s Latino population.

About Perry Communications Group

Perry Communications Group, headquartered in Sacramento, is an independent, full-service public relations and public affairs firm specializing in issues management, media relations and coalition building. Since 1996, Kassy Perry and her award winning team have had a profound impact on society and their clients’ bottom line… with nationally recognized campaigns tackling pressing issues facing society including Medicare, public health, housing, the environment, access to prescription medicines, cancer and mental health. For more information, visit Perry Communications Group at http://www.perrycom.com or call (916) 658-0144.


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