Nov172017

Perry Communications Group Recognized for Elevating Seniors’ Issues in California

Posted by Kassy Perry

Firm honored by California Association of Area Agencies on Aging for bringing awareness to seniors’ issues in the state

(Los Angeles, CA)—Perry Communications Group (PCG), a Sacramento-based strategic communications firm has received the President’s Award from the California Association of Area C4A-PhotoAgencies on Aging (C4A). This annual honor is at the Board President’s discretion, and recognizes the person or group who exceptionally promotes the work of the Area Agencies on Aging (AAA) in California. The award was accepted this week in Los Angeles during C4A’s 2017 Annual Meeting and Allied Conference.

“C4A represents California’s 33 area agencies on aging and is one of the leading voices on aging issues in California,” said Kassy Perry, President and CEO of PCG. “California leads the nation in the number of senior residents, yet their voices are seldom heard. We are delighted to partner with C4A to bring awareness to the issues aging Californians face such as housing and health care, and how AAA are adjusting to provide much needed services.”

Following the success of a June 2016 campaign during Elder Abuse Awareness Month, this year PCG expanded the campaign to include a digital component which increased the range of the campaign to key stakeholders.  Over the course of one month, the campaign reached more than 3 million people, generated nearly 700 emails and tweets to legislators and was shared across multiple platforms.

“PCG continues to help increase awareness about the concerns of providing services to seniors through the Area Agencies on Aging in California. As California shifts its demographics from youth to maturity, it is imperative we invest in safety, services and supports for older Californians. PCG has been paramount to helping the AAA’s communicate this message to legislators and Californians,” stated Diane Kaljian, Board President of C4A. “I’m thrilled to grant PCG with the President’s Award.”

Up next, PCG and C4A will partner to create a series of infographics that showcase Vision 2025. AAA’s created the plan to address the changing demographics in California and how the AAA will remain relevant, fiscally viable and responsive. The infographic series will be released early next year.

For 21 years PCG has helped its clients positively navigate the most important policy issues facing our nation. PCG tackles pressing health care issues including those dealing with senior health, health care reform and chronic diseases.


TWEET THISCongrats to @PerryCommGroup for receiving the President’s Award from @C4A_Sacramento. The award recognizes the person or group who has exceptionally promoted the work of the Area Agencies on Aging (AAA) in California. #AgingisAllAboutLiving


About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com or call (916) 658-0144.