Apr22015

Perry Press – April 2015 Edition

Posted by Kassy Perry

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KASSY’S CORNER

Five Ways to Change the Conversation on Social Media

By Kassy Perry, President and CEO of Perry Communications Group

@kassyperry

In today’s media landscape you have seconds to grab the attention of your audience, whether that audience is reporters, customers, partners or members. In those few seconds, you have an opportunity to make your voice heard above the fray or remain quiet in the face of “hard” questions from reporters or anxious consumers.

Social media is the platform where organizations become accessible to their audience and have the opportunity to change the conversation and the reputation of an entire industry. Click here to read more.


PERRY NEWS

Perry Communications Group Wins Four Awards for Outstanding Communications Activities

Agency recognized in multiple categories at 2015 CAPPIE Awards ceremony

Click here to read the full press release

Perry Communications Group Announces Two New Clients

Firms adds California Craft Brewers Association and Sierra Nevada Conservancy to its Client Roster

Click here to read the full press release

Perry Communications Group Announces Team Expansion

Award-winning firm welcomes new account coordinator 

Sacramento, Calif. (March 31, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications firm, today announced the addition of Alexis Kagarakis as an account coordinator specializing in event planning and third party outreach. Prior to this position, Alexis was an intern at PCG. Click here to read the full press release


CLIENT NEWS


California Craft Beer Summit and Brewers Showcase

The California Craft Brewers Association announced the California Craft Beer Summit and Brewers Showcase in Sacramento, September 11-12, to connect California’s thriving craft brewing industry to beer enthusiasts across the state. This first-of-its-kind event will profile California craft beer and celebrate the brewers whose creativity and passion have formed the world’s most coveted beers.


Sierra Nevada Watershed Improvement Program (WIP)

The Sierra Nevada Conservancy and United States Forest Service launched the Sierra Nevada Watershed Improvement Program (WIP). The WIP is a coordinated, integrated, collaborative program to restore the health of California’s primary watershed through increased investment and needed policy changes. This region is the source of more than 60 percent of the state’s developed water supply.

What’s Trending for PCG Clients

#CACraftBeer

#RestoretheSierra

#BeatLungCancer

#DontGuessTest

#AccessABCs

#PartD

Follow PCG Clients on Twitter

@CaAccess

@MRANCalifornia

@MRANofNevada

@TheALCF

@PhRMA

@CACraftBrewers

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980 9th Street, Suite 410, Sacramento, CA 95814