Posts Tagged ‘California Alliance for Hospitality Jobs’

Perry Communications Group Finds the Pot O’ Gold at SPRA’s Annual CAPPIE Awards

Posted: Mar 18, 2011 | Posted by Kassy Perry | No Comments

SACRAMENTO, Calif. (March 18) – Perry Communications Group (PCG) found the pot-o-gold at the end of the rainbow this year, winning four CAPPIE awards at the Sacramento Public Relations Association’s (SPRA’s) Annual CAPPIE Awards ceremony. The gala event was held Thursday, March 17th at the Citizen Hotel in Sacramento. The CAPPIE Awards honor the Sacramento region’s best PR work of the past year.

“It wasn’t just the luck of the Irish that helped us win these awards,” said Kassy Perry, President and CEO of Perry Communications Group. “I’d like to thank my excellent team for all their hard work this past year. As always, we appreciate the opportunity to do high-quality work for our clients, and to be recognized for our accomplishments by our peers is a great honor.”

PCG received two gold, one silver and one bronze medal for:

  • Overall Public Relations Programs – Political Public Relations Program – “California Alliance for Hospitality Jobs” Campaign (GOLD)
  • Overall Public Relations Programs – Special or Media Event – Sports Event – “Sacramento International Horse Show” (GOLD)
  • Individual Public Relations Tools – Writing – Editorial/Opinion Writing – “San Francisco Take-Back Program Op-Ed” (SILVER)
  • Overall Public Relations Program – Self-Promotion Campaign – “Perry Communications Group Holiday Card & Gift – Mr. Sandman” (BRONZE)

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Perry Communications Group Announces New Hires

Posted: Feb 18, 2011 | Posted by Kassy Perry | No Comments

SACRAMENTO, Calif. (February 18, 2011) – Perry Communications Group, Inc. (PCG), an independent, full-service strategic communications firm specializing in public relations and public affairs, is pleased to announce the addition of two new staff members, Jason Dumont and Katelyn Downey.
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Case Study: Fighting Taxes to Preserve Jobs

Posted: Feb 3, 2011 | Posted by Kassy Perry | No Comments

Grass Tops Grow Roots

Every day employers are challenged with the rising cost of doing business, and new taxes are often job killers. A narrow profit margin combined with frequent revenue fluctuation makes hospitality businesses particularly vulnerable. When San Francisco lawmakers proposed a “nickel per drink” tax that would start with wholesalers, pass on to business owners/operators and ultimately cost consumers and threaten thousands of jobs, the hospitality industry wasn’t organized to react.

PCG envisioned, created and secured funding for the California Alliance for Hospitality Jobs to highlight the important role the hospitality industry plays in California’s economy. A swift response included developing materials, resources and communications to quickly unite and activate suppliers, restaurateurs, business owners, trade associations and rank and file employees. The Alliance was established as the voice of reason and through a Website, earned media and social networking conveyed the urgency and threat of the proposed tax to the economy while laying a foundation for future advocacy. More than 750 members formed a true grassroots coalition, triggering a powerful public response which humanized the negative impacts of increased alcohol taxes on individuals and their families.

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