Posts Tagged ‘Partnership for Prescription Assistance’

California Companies Target Heart Disease, Cancer With More Than 240 Medicines in Development

Posted: May 23, 2011 | Posted by Kassy Perry | No Comments

WASHINGTON–(BUSINESS WIRE)–At a time when cancer and heart disease are the nation’s and the world’s top killers, biopharmaceutical research companies headquartered in California are developing 243 of the 1,186 medicines in development for those dreaded diseases.

The California companies are developing 188 of 887 drugs for more than 20 types of cancer and 55 of 299 medicines for heart disease and stroke.

The cancer statistics are contained in a new report “Medicines in Development for Cancer” published by the Pharmaceutical Research and Manufacturers of America (PhRMA), while the data on heart disease and stroke are from a PhRMA report from early this year.

The cancer report and “Medicines in Development for Heart Disease and Stroke” can be found on the PhRMA website, www.phrma.org.
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Case Study: Help is Here Express

Posted: Dec 1, 2010 | Posted by Kassy Perry | No Comments

Diverse Approach Increases Access

California’s rich cultural diversity is equaled only by its geographic diversity, creating unique challenges when it comes to health education. A universal strategy that works in other states often won’t be successful in reaching California’s myriad multicultural communities speaking upwards of 13 threshold languages and living in various urban, suburban and rural settings. While some states have just one major media market, California includes five main media markets and several secondary markets. Each has a distinct personality, often requiring multiple approaches.

PCG tapped into its knowledge of California’s intricacies when the Partnership for Prescription Assistance wanted to launch its national “Help is Here Express Bus” to increase awareness among eligible Americans about the availability of free and low-cost medicines. By tapping into community-based health organizations, multicultural groups and ethnic media, PCG tailored the national program for local success. Through careful navigation PCG coordinated logistics for a 60-stop bus tour while developing a culturally competent program that helped patients access free and low-cost medicines on-site, while training community leaders for sustainable support once the bus left town.

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