Jun102011

Kassy Perry featured as ad expert in Sacramento Bee story

Posted by Kassy Perry

Tarp-covering garnered billboard plenty of attention, ad experts say

By Ed Fletcher
efletcher@sacbee.com
Published: Friday, Jun. 10, 2011 – 4:12 pm
Last Modified: Friday, Jun. 10, 2011 – 5:31 pm


Several local advertising experts said that while California Sun may not have set out to create a controversy, the flap and resulting media coverage is worth far more than the cost of running the outdoor print ad.

“There is nothing like a good controversy to increase the value of an advertizing campaign,” said Kassy Perry, owner of Sacramento’s Perry Communications.

Read the full article at SacBee.com


Let Us Know What You Think!

You must be logged in to post a comment.


There are no comments yet, please leave one.