(SACRAMENTO, Calif.) – Perry Communications Group (PCG), a leading Sacramento-based strategic communications and public affairs firm, is proud to announce the promotion of Naty Alvarez from Account Executive to Senior Account Executive.
“Naty is the kind of professional who shows up every day ready to take on any challenge with drive and determination,” said Kassy Perry, President and CEO of PCG. “Her well-earned promotion is a direct reflection of the hard work, leadership, professionalism, and tenacity she brings to the firm and our clients.”
Since joining PCG, Naty has demonstrated a consistent ability to lead with purpose and deliver impactful results for clients. Her strategic abilities, collaborative spirit, and persistent work ethic have made her a valuable member of the team. She plays a key role in managing and supporting client work that advances and promotes health equity, education, and access to care for a variety of PCG clients including the Sickle Cell Disease Foundation, Networking California for Sickle Cell Care, California Multi-Cancer Early Detection Working Group, and the California Plasma Coalition. As a bilingual speaker fluent in Spanish, Naty also helps ensure that materials and messages are accessible to broader, more diverse audiences by providing translations to better reach Spanish-speaking communities.
“Being bilingual is not just a skill for me, it’s part of who I am. Spanish connects me to my family, my culture, and my community,” said Naty. “I take pride in helping ensure that our work reaches and resonates with Spanish-speaking communities. It’s more than just translation; it’s about inclusion, representation, and respect for people’s identities and stories.
As a Senior Account Executive, Naty will take on greater responsibilities in account management, media outreach, and strategic communication initiatives all while continuing to provide the same high-caliber service clients have come to expect. She also serves as a mentor and manager to new staff, helping cultivate the next generation of communications professionals through hands-on support and thoughtful leadership.