Jennifer Zins, Senior Counsel

“Believe you can and you’re halfway there.” – Theodore Roosevelt

ZinJ_eleakis204416_241With extensive experience in communications, government relations, grassroots management and public affairs at both the state government and non-profit association management levels, Jennifer Zins brings the expertise and leadership necessary to be a Senior Counsel at Perry Communications Group (PCG). Jennifer rejoins PCG after 10 years.

As Senior Counsel, Jennifer manages multiple client accounts, brings new business to the firm and supports the professional development of the PCG team. Jennifer currently leads advocacy and grassroots efforts for health care clients by hosting educational events, serving as a resource to the network of partners and more.

Prior to her current position at PCG, Jennifer was a partner in the firm Plotkin Zins & Associates, a lobbying, government affairs and communications firm where she represented a diverse client base before the state legislature and regulatory agencies. Prior to starting her firm, Jennifer served as Executive Director of the Automotive Service Councils of California (ASCCA), a statewide non-profit trade association.

Jennifer was a Senior Account Manager for PCG from 2000 – 2003 and was responsible for the management of multi-million dollar public affairs campaigns. Additionally, Jennifer served in a management position as Director of Government Affairs and Communications for a multi-state non-profit automotive industry association and was a legislative aide in the California State Assembly.

Jennifer’s work in grassroots campaigns recently gained recognition through industry awards as well as awards from public relations societies for increased education and awareness of various industry issues.

Jennifer is a graduate of CSU Sacramento, is a Sacramento native and lives in Rocklin with her three children.