Kassy Perry, President & CEO

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Kassy Perry is a force all her own. A shrewd strategic thinker with uncommon creativity, Kassy is also a smart tactician. She rose to national prominence in 1999, after convincing Katie Couric to televise her colonoscopy to raise awareness about colon cancer screening. Since then, Kassy has continued to combine proven approaches and unconventional thinking to bring attention to her client’s causes.

Kassy will be the first to tell you that a large part of her success is the “group” in Perry Communications Group. Since founding the firm in 1996, Kassy has put together a team of communications experts with their own creative talents to help carry out award-winning campaigns for corporate and nonprofit clients throughout California and beyond. Today, Perry Communications Group is the largest woman-owned public affairs firm in Sacramento, representing a broad range of corporate and nonprofit clients providing public affairs, media relations, coalition building and digital advocacy services.

A former broadcast journalist, Kassy also served as a communications advisor to three California governors and a state legislator. She has also been a principal consultant to a legislative policy committee.

Kassy has been recognized by the Sacramento Public Relations Association with a Lifetime Achievement Award and has earned more than 75 industry awards for her work. Capitol Weekly has named Kassy to its list of “100 Most Powerful Political Players in California” five of the last nine years, and the California State Senate and State Assembly have also recognized Kassy for her work.

In addition to her work with PCG, Kassy serves as a board member for Legacy Health Endowment, a San Joaquin Valley health care foundation that uses philanthropy as venture capital to create sustainable healthcare change. She also serves on the board of Capitol Weekly, California’s leading political and public policy publication, as well as on the board of Jack Russell Rescue of California.

Kassy is a graduate of the University of California, Davis. She describes her two grown daughters as her best friends and greatest achievements. Most of Kassy’s free time is spent on the back of a horse.

HIGHLIGHTS

  • Capitol Weekly’s Top 100: 2009, 2010, 2011, 2016, 2017
  • Media Relations: No on Proposition 8 Campaign, 2008
  • Media Relations: No on Proposition 61 Campaign, 2016
  • Grassroots Advocacy: Yes on Proposition 63 Campaign, 2004
  • 2017 Presidents Award, CA Area Agencies on Aging
  • Latino Marketing Awards – Latino Mental Health Awareness/Health from Head to Toe California DBSA Advocacy Award
  • Outstanding Service Award – Consistent Superlative Legislation Action in Health Care Reform for People with Hepatitis
  • Certificate of Recognition, Mental Health Association California (MHAC)
  • Award, Senior Medication Awareness and Training Program