Archive for the ‘PCG In The News’ Category

Sacramento Insiders Wary of Single-Payer’s Chances

Posted: Dec 8, 2017 | Posted by Kassy Perry | Comments Off on Sacramento Insiders Wary of Single-Payer’s Chances

Date: 12/7
Outlet: Voice of San Diego
Author: Kelly Davis

SB 562, the bill to enact single-payer health care in California, spurred intense national interest and debate earlier this year as it made its way through the Legislature, and provoked protests when it was shelved. But at Tuesday’s Southern California State of Reform Health Policy conference in San Diego, single-payer came off as more of a distraction than a viable policy.

Democratic strategists at one panel talked about how single-payer has become a political tool — a “litmus test” that will be used against state legislators in next year’s election. Kassy Perry, president of Sacramento public relations firm Perry Communications, noted that the California Nurses Association — single-payer’s biggest champion — plans to run someone against Northern California Assemblyman Jim Wood, who’s repeatedly questioned the bill’s high price tag. Wood sits on the Assembly’s Select Committee on Healthcare Delivery, which held a hearing on SB 562 in October, with a second hearing scheduled for Monday.

“It is a faith-based policy that is being used to help define what it means to be a Democrat,” said panelist David Panush, president of California Health Policy Strategies.

“We already have a Democratic-controlled Legislature,” Perry said. “If the nurses union is running candidates, you’re going to see an even farther swinging left.”

In another panel featuring Republican Assemblywoman Marie Waldron and Assemblyman Randy Voepel, both of whom represent parts of San Diego County, single-payer took a backseat to issues like opioid addiction and access to care; neither Waldron nor Voepel, who both sit on health care committees, condemned the bill, though Voepel, a fan of colorful analogies, compared single-payer to a burrito.

“On one end of the burrito, you have the doctor group, the benefits, the whole infrastructure of healthcare,” he said. “The other end is funding. You squeeze one end and the other pops out. How to squeeze the burrito — that’s what they’re dealing with in Sacramento.”

Voepel said single-payer could work — if it included the flexibility to purchase supplemental care and if funding existed.

Other topics the panels discussed:

  • Aetna/CVS merger: Earlier this week, health insurer Aetna announced a merger with CVS Health. On the Dem side, Jim Gross, a partner at Sacramento-based law firm Nielsen Merksamer, described the move as an “unmitigated disaster” for California that won’t result in cost-savings for consumers, while Voepel found Aetna’s plan to create “health hubs” at CVS pharmacies a promising model.
  • Opioid crisis: Both panels agreed that California’s well-positioned to tackle opioid addiction, though panelists pointed out that we haven’t seen the worst of it. “California is light years ahead,” Waldron said, “but there’s so much work to do.”
  • Health care costs: One way of bringing down costs, Waldron said, was to strengthen links between health care and social services. “We pay a lot more and our results are a lot less than a lot of other countries,” she said.

Read more from Voice of San Diego here.

Keeping Up: Kassy Perry of Perry Communications Group reports she has joined the board of directors of Open California

Posted: Apr 21, 2016 | Posted by Kassy Perry | Comments Off on Keeping Up: Kassy Perry of Perry Communications Group reports she has joined the board of directors of Open California

Date: 4/20/2016
Outlet Full Name: Capitol Morning Report
Kassy Perry of Perry Communications Group reports she has joined the board of directors of Open California, the non-profit that publishes Capitol Weekly and produces public policy discussion forums for the Capitol community. Perry, who is celebrating the 20th anniversary of her public relations firm, joins other board members: Rob Gunnison, former administrator of UC Berkeley’s Graduate School of Journalism; Scott Lay, founding editor of The Nooner and The Roundup; attorney Tom Gede; Sheri Sadler, president of Sadler Strategic Media; Mike Belote, California Advocates; A.G. Block, UC Center Sacramento;Barry Brokaw, Sacramento Advocates Inc.; Molly Dugan, CSU journalism professor; Jodi Hicks, DiMare, Brown, Hicks and Kessler; Tupper Hull, retired reporter and representative of Western States Petroleum Assn.; Fiona Hutton, Fiona Hutton & Associates; Jacob Mejia, TASIN. Contact: Julia Spiess Lewis 916 658 0144.

Perry Communications Group Puts Smiles on Lung Cancer Patients’ Faces by Painting Their Toes Purple

Posted: Jun 30, 2014 | Posted by Kassy Perry | Comments Off on Perry Communications Group Puts Smiles on Lung Cancer Patients’ Faces by Painting Their Toes Purple

PCG honors patients with complimentary tickets to the Bonnie J. Addario Lung Cancer Foundation’s Pedicure Party Fundraiser

Purple ToesSacramento, Calif. (June 30, 2014)– Who knew painting your toes purple would put smiles on the faces of lung cancer patients?

Staff from Perry Communications Group (PCG), a strategic public relations and public affairs firm based in Sacramento, did just that on Thursday, June 26, as sponsors of the Bonnie J. Addario Lung Cancer Foundation’s (ALCF) Purple Toes Pedicure Party. Yadira Beas and Leia Ostermann each had their toes painted purple at the pedicure fundraiser and PCG also donated six tickets to lung cancer patients.

“Accepting a cancer diagnosis is difficult, and even more so when it’s lung cancer because of the lack of information, resources and support patients receive, despite it being the number one cancer killer in the U.S.,” said Kassy Perry, President and CEO of Perry Communications Group. “With this small act of kindness, we hope to help make their cancer journey a strong and hopeful one, as well as increase funding for lung cancer research.”

The pedicure party was a part of the Purple Toes Campaign, a lung cancer awareness campaign and fundraiser for the ALCF. The campaign launched in August 2013 when Valerie, an athletic, 53-years-young woman, who had never smoked, shockingly received a diagnosis of stage IV Non-Small Cell Lung Cancer. Valerie soon connected with Bonnie and the Foundation, who fast-tracked her care to U.C. Davis Medical Center where she began treatment.

Perry Communications Group Introduces Counter|Point

Posted: Feb 18, 2014 | Posted by Kassy Perry | Comments Off on Perry Communications Group Introduces Counter|Point

New writing service caters to growing communications demand

SACRAMENTO, Calif. (February 18, 2014)– Perry Communications Group (PCG), a Sacramento-based strategic communications firm, today announced the addition of Counter|Point, a new writing service for clients. The new service will enhance PCG’s current comprehensive approach to communications by offering an à la carte, specialized menu of writing services.

“Counter|Point takes our writing expertise and offers it to those looking to augment their services on a need by need basis,” said Kassy Perry, president and CEO of Perry Communications Group. “Even in a world where some mediums are limited to 140 characters, crafting a high-quality written piece remains vital. What we have found is that many communications departments, trade associations or agencies just don’t have the time or staff to write important editorial content. That is where Counter|Point comes in.”

Sacramento Business Journal Ranks PCG in Top 10 PR Agencies List

Posted: Dec 31, 2013 | Posted by Kassy Perry | Comments Off on Sacramento Business Journal Ranks PCG in Top 10 PR Agencies List

Sacramento Business Journal – Book of Lists
December 27, 2013

Perry Communications Group is ranked 7th by the Sacramento Business Journal’s Book of List for public relations agencies.

Perry Communications Group Promotes Jason Dumont to Senior Account Executive

Posted: Jul 12, 2012 | Posted by Kassy Perry | No Comments

SACRAMENTO, Calif. – Perry Communications Group, Inc. (PCG) is pleased to announce the promotion of Jason Dumont to the position of Senior Account Executive.

“Jason provides immense value to our firm, exhibiting quick wit, energy, passion and intellect in combination with his experiences in Washington, D.C. and New Hampshire. He is taking a leadership role with grassroots outreach, social media and developing effective messaging for the firm and clients,” said Kassy Perry, president and CEO of Perry Communications Group.

Dumont uses his background in journalism, social media, politics and public affairs to enhance PCG’s outreach efforts, address legislative issues, coordinate new business proposals and manage a statewide coalition of health, business and community organizations.

Dumont joined Perry Communications Group in November 2010 as an Account Executive and is a graduate of The George Washington University with a degree in journalism and a minor in Spanish. Prior to working at PCG, Jason was an Account Executive with East Meridian Strategies, an Issues Management intern at Edelman in Washington, D.C., and a staffer in U.S. Sen. John E. Sununu’s office.

In his previous positions, Dumont focused on campaign collateral materials, grassroots messaging, Business Roundtable’s health care reform efforts and constituent affairs. His work includes the Silver SABRE award-winning Business Roundtable campaign “Doing Nothing is Not an Option” focused on health care reform, and two PRSA Silver Anvil finalists.

In addition to his responsibilities at PCG, Dumont is on the communications committee of Metro EDGE, a program of the Sacramento Metro Chamber.

About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today. As well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at or call (916) 658-0144.

Perry, 3fold Take Home Several CAPPIE Awards for Public Relations

Posted: Mar 23, 2012 | Posted by Kassy Perry | No Comments

Sacramento Business Journal by Melanie Turner, Staff Writer
Date: Friday, March 23, 2012, 11:22am PDT

Big winners at this year’s CAPPIE Awards Gala included Perry Communications Group and 3fold Communications, each of which took home five awards, including a gold award, three silver awards and a bronze.

The 25th anniversary awards ceremony, held Thursday at the Citizen Hotel, recognized excellence in the field of public relations.

Perry Communications won a gold medal for a self-promotion campaign dubbed, “Eat. Drink. Be Perry.” Perry also won silver for a special or media event for Innovate California, a symposium on medical innovation, and a silver in the press release category for its work with Visit California, formerly known as the California Travel and Tourism Commission.

Read the Full Article

Kassy Perry featured as ad expert in Sacramento Bee story

Posted: Jun 10, 2011 | Posted by Kassy Perry | No Comments

Tarp-covering garnered billboard plenty of attention, ad experts say

By Ed Fletcher
Published: Friday, Jun. 10, 2011 – 4:12 pm
Last Modified: Friday, Jun. 10, 2011 – 5:31 pm

Several local advertising experts said that while California Sun may not have set out to create a controversy, the flap and resulting media coverage is worth far more than the cost of running the outdoor print ad.

“There is nothing like a good controversy to increase the value of an advertizing campaign,” said Kassy Perry, owner of Sacramento’s Perry Communications.

Read the full article at

Sacramento Business Journal Names PCG in Top 5 List of PR Agencies

Posted: Jun 6, 2011 | Posted by Kassy Perry | No Comments

Top of the List: Public relations agencies

Sacramento Business Journal
Date: Friday, June 3, 2011, 8:56am PDT – Last Modified: Friday, June 3, 2011, 9:04am PDT

Each week, we show you the top five companies from our Lists printed in our Friday paper. This week, we feature public relations agencies and advertising agencies.

This week, we list public relations agencies ranked by PR fee income.

5. Perry Communications Group Inc., $1.3 million

Read more: Top of the List: Public relations agencies | Sacramento Business Journal

Capitol Morning Report Features The Perry Girls’ Extracurricular Activities

Posted: Apr 27, 2011 | Posted by Kassy Perry | No Comments

Keeping Up with Kassy Perry

Kassy Perry, President/CEO of Perry Communications, Inc., says the riding lessons she has provided her daughters Morgan and Kaitlin brought an unexpected reward last week: Kaitlin was granted a near full-ride scholarship to Texas Christian University to join its NCAA Division 1 Equestrian Team. Perry, herself an equestrian, says training for horse competitions has taught her, and her girls, many lessons over the years about the merits of teamwork, hard work, calculating risks and taking responsibility for something other than oneself (namely, the horse). Training and competing also stress the need to stay focused in the moment. Perry, who has ridden competitively since her childhood, learned the importance of focus on Memorial Day weekend 2005 when she lost focus for a split second while training on her horse. The horse threw her and Perry broke a vertabrae in her back. Before going into surgery, she was told she might not walk again, but a successful operation and rehab brought Perry back to walking -and of course – riding competitively again with her daughters. As cliché as it sounds, the mishap was one of the best things that ever happened to her, she says. “You focus on the positive things and you realize how important the moment is,” says Perry. Perry is now facing a new challenge come fall – the empty nest. Kaitlin will be a freshman at TCU and her older daughter Morgan will be finishing her undergraduate degree in Agribusiness at Cal Poly San Luis Obispo.
Capitol Morning Report 4/26/11