Archive for the ‘PCG In The News’ Category

Kassy Perry featured as ad expert in Sacramento Bee story

Posted: Jun 10, 2011 | Posted by Kassy Perry | No Comments

Tarp-covering garnered billboard plenty of attention, ad experts say

By Ed Fletcher
Published: Friday, Jun. 10, 2011 – 4:12 pm
Last Modified: Friday, Jun. 10, 2011 – 5:31 pm

Several local advertising experts said that while California Sun may not have set out to create a controversy, the flap and resulting media coverage is worth far more than the cost of running the outdoor print ad.

“There is nothing like a good controversy to increase the value of an advertizing campaign,” said Kassy Perry, owner of Sacramento’s Perry Communications.

Read the full article at

Sacramento Business Journal Names PCG in Top 5 List of PR Agencies

Posted: Jun 6, 2011 | Posted by Kassy Perry | No Comments

Top of the List: Public relations agencies

Sacramento Business Journal
Date: Friday, June 3, 2011, 8:56am PDT – Last Modified: Friday, June 3, 2011, 9:04am PDT

Each week, we show you the top five companies from our Lists printed in our Friday paper. This week, we feature public relations agencies and advertising agencies.

This week, we list public relations agencies ranked by PR fee income.

5. Perry Communications Group Inc., $1.3 million

Read more: Top of the List: Public relations agencies | Sacramento Business Journal

Capitol Morning Report Features The Perry Girls’ Extracurricular Activities

Posted: Apr 27, 2011 | Posted by Kassy Perry | No Comments

Keeping Up with Kassy Perry

Kassy Perry, President/CEO of Perry Communications, Inc., says the riding lessons she has provided her daughters Morgan and Kaitlin brought an unexpected reward last week: Kaitlin was granted a near full-ride scholarship to Texas Christian University to join its NCAA Division 1 Equestrian Team. Perry, herself an equestrian, says training for horse competitions has taught her, and her girls, many lessons over the years about the merits of teamwork, hard work, calculating risks and taking responsibility for something other than oneself (namely, the horse). Training and competing also stress the need to stay focused in the moment. Perry, who has ridden competitively since her childhood, learned the importance of focus on Memorial Day weekend 2005 when she lost focus for a split second while training on her horse. The horse threw her and Perry broke a vertabrae in her back. Before going into surgery, she was told she might not walk again, but a successful operation and rehab brought Perry back to walking -and of course – riding competitively again with her daughters. As cliché as it sounds, the mishap was one of the best things that ever happened to her, she says. “You focus on the positive things and you realize how important the moment is,” says Perry. Perry is now facing a new challenge come fall – the empty nest. Kaitlin will be a freshman at TCU and her older daughter Morgan will be finishing her undergraduate degree in Agribusiness at Cal Poly San Luis Obispo.
Capitol Morning Report 4/26/11

Kassy Perry with a three-peat appearance on Capitol Weekly’s Political Warriors List!

Posted: Apr 22, 2011 | Posted by Kassy Perry | No Comments

Capitol Weekly looks at 100 political warriors

92. Kassy Perry
Kassy Perry’s communications firm – she’s not a lobbyist – specializes in health issues, and her role is likely to expand as some version of health care reform takes root in California. She represents myriad companies and groups such as Aetna U.S. Healthcare, PhRMA, MAXIMUS, Johnson & Johnson, Pfizer and Merck, who are deeply interested in California’s health reform issues. In 2008, in something of a departure for Perry, she was called in to try and salvage the sputtering No on Prop. 8 campaign.

View the full article on Captiol Weekly

PCG Lands on Top 15 Best San Francisco PR Agencies List by

Posted: Apr 15, 2011 | Posted by Kassy Perry | No Comments

Sacramento, Calif. (April 15, 2011) Perry Communications Group ranked number 14 on the Best San Francisco PR Agencies listing by O’  View full ranking list on O’

PCG Featured in Bulldog Reporter’s PR People on the Move

Posted: Feb 18, 2011 | Posted by Kassy Perry | No Comments

Who’s Moving and Shaking in the PR Industry

Story Published February 17, 2011

Perry Communications Group (PCG;, an independent, full-service strategic communications firm specializing in public relations and public affairs, announced the addition of two new staff members, Jason Dumont and Katelyn Downey. Dumont has joined the firm as an account executive, responsible for day-to-day account support on a variety of clients and assists senior staff members with the management of several of the agency’s clients. Downey joined PCG as an account coordinator and plays a supporting role in agency accounts. Additionally, Downey is responsible for the social media presence for the California Alliance for Hospitality Jobs and PCG.

Kassy Perry Featured in Sacramento Bee | By Bob Shallit, Bee Columist

Posted: Apr 16, 2007 | Posted by Kassy Perry | No Comments

Last Updated 6:12 am PDT Monday, April 16, 2007
Story appeared in Business section, Page D1

Back on her feet: Local PR folks know that Kassy Perry is a horsewoman. And they know she had a rough tumble off one of her mounts 18 months ago. But they didn’t learn until recently just how bad that spill actually was.

The news was revealed this month when Perry – head of Perry Communications Group – was awarded a lifetime achievement award from the Sacramento Public Relations Association.

In presenting the award, newsie-turned-pitchman Stan Atkinson disclosed that Perry smashed a vertebra in the accident and was told she would never walk – let alone ride – again. READ MORE