Archive for the ‘PCG Press Releases’ Category

Perry Communications Group Celebrates 20th Anniversary: Founder reflects on lessons learned, success, vision for future

Posted: Sep 2, 2016 | Posted by Kassy Perry | Comments Off on Perry Communications Group Celebrates 20th Anniversary: Founder reflects on lessons learned, success, vision for future

Sacramento, Calif. – One of Sacramento’s top public affairs firms for the past 20 years, Perry Communications Group, founded in 1996 by Kathryn Edgington “Kassy” Perry, defied the odds of new business startups, used a major economic recession to restructure for future success, and is on track to a record breaking year and an expansion in 2017.

“We are grateful that for two decades our clients have placed their trust in us to help them successfully advance their missions and achieve their communications and policy goals,” said PCG Chief Executive Officer and Founder Kassy Perry.

Known for their depth of experience in health care and advocacy, PCG’s award-winning public affairs and public relations work doesn’t stop there. Perry and her team of full-time professionals and subcontractors apply the same strategic thinking and fresh creativity to consumer, education, environment, business, housing, legal, and non-profit issues.

“Kassy’s creativity and out-of-the-box approach to managing issues is what prompted PhRMA to seek PCG’s help 20 years ago,” said Jill Kronisch, Deputy Vice President, Alliance Development and Public Affairs for PhRMA. “Kassy’s expertise and experience in the life sciences and biopharmaceutical industries, and her creativity and ability to communicate with a variety of stakeholders is a significant reason for the firm’s continued success on our issues, and is what has kept us coming back.”

PCG’s highly respected employees are former reporters, government advisors, campaign staff, event planners, and advocates, and that expertise guides their success on behalf of the firm’s clients in the areas of issue and campaign management, crisis communications, media relations, social media, grassroots advocacy, and coalition development and mobilization.

Perry opened her firm in 1996 after working in television and radio news, and as a strategic communications advisor to two California Governors and a California State Assembly Member. In her final years in public service, as Deputy Communications Director for Governor Pete Wilson, Kassy oversaw communications for the administration’s health and welfare portfolio, including public health, Medi-Cal, welfare reform, the Ward Valley Low Level Radioactive Waste Site, immigration reform, and Prop 65, as well as a host of other high profile and complex subject areas.

In 1985, while in her first year of public service as the Communications Director for the California Department of Health Services, Perry drew on her background in science at the University of California, Davis, as a summer laboratory technician at the Scripps Research Institute in La Jolla, CA, and experience with three biotech company startups to help negotiate the state’s first research grant for an AIDS vaccine with the late Dr. Jonas Salk of the Salk Institute.

She helped create more than a dozen state programs including Access for Infants and Mothers (AIM) and Check Up, a health prevention program for low-income children that became Healthy Families. She also worked with policy experts throughout the Wilson Administration to help create and communicate a variety of programs to close insurance coverage gaps in an incremental and sustainable strategy.

In the 20 years since the firm’s inception, Kassy has continued to ensure that individuals have access to health insurance coverage and that the coverage provides adequate access to providers and treatments. Those programs include; the California Partnership for Access to Treatment (CPAT); California Chronic Care Coalition’s MyPatientRights.org; ACCESS for Mental Healthcare; Get Hip to HepC; a variety of campaigns to increase awareness of and destigmatize lung cancer for the Bonnie J. Addario Lung Cancer Foundation; AWARxE, a campaign to increase awareness of antibiotic resistance for the California Medical Foundation; Citizens for the Right to Know and Access to Care and Treatment Alliance (ACT) to educate consumers about the need to advocate for the care they need; and the first SMARxt Card for the Senior Medication Awareness and Training Program, a partnership between the California Congress of Seniors and the California Pharmacists Association, to reduce prescribing errors for seniors with multiple physicians and providers.

One of PCG’s first nationally-recognized campaigns was created for then Today Show host Katie Couric through PCG client the Entertainment Industry Foundation. Couric’s husband died of colon cancer and the television host was passionate about increasing survival rates. Perry suggested to Couric that a bold campaign was needed, one that would encourage the public to undergo colonoscopies and reduce the stigma of the procedure because if “Katie can do it, I can do it.”

“Katie Couric was passionate about making a difference and we knew we needed to get people talking about a place on their bodies they didn’t even want to think about,” says Perry. “When I suggested that she undergo a colonoscopy and produce a segment for the Today Show about her experience, her producers and the NBC lawyers didn’t think much of the idea,” said Perry with a smile. “However, Katie loved it. She fully embraced the concept and ran with it.”

When Couric underwent a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide jumped more than 20 percent in the days and months that followed. The live colonoscopy was part of a weeklong series promoting colon cancer awareness. In a USA Today news article, the University of Michigan School of Medicine dubbed the phenomenon the “Katie Couric Effect.”

Through PCG’s wide-ranging work the team has built trusting relationships with policy makers, advocates, reporters, and business leaders to help educate constituencies on the most critical issues of our time. Those include Fed Up at The Pump, a campaign by the California Independent Oil Marketers Association (CIOMA) to increase awareness of a fuel tax; the launch of a marine mammal preserve at Año Nuevo State Park; and the successful Save Our State Parks Campaign to prevent a toll road from being constructed through a state park and the destruction of California’s remarkable state park system on behalf of the California State Parks Foundation.

In 1994, before Perry started her company, she began working with a group of patient advocates who had formed Citizens for the Right to Know to ensure that managed healthcare in California was patient-centered. The partnership with Liz Helms, then of the TMJ Society and now founder of the California Chronic Care Coalition was formed. Helms and Perry have become close friends and colleagues. At one point Helms worked for Perry as an advocate for the firm, and now Perry works for Helms providing pro bono public affairs consulting services. This year, Liz Helms published her first book, one that was more than a decade in the writing, entitled “Healthcare Unhinged: The Making of a Healthcare Advocate”. In her book, Helms describes the history that brought the two together and starting on page 61, details the ways that Perry helped her achieve her goals.

“Sometimes life simply demands that you be bigger than you see yourself and stronger than you think you are. Liz shows you how to step into the shoes you were born to wear,” says Perry on the HealthcareUnhinged.com website about her friend Liz Helms.

“Kassy met me as an angry, brand new patient advocate and coached me into becoming a change maker who has testified before Congress, been the focus of a front page New York Times story, the founder of two non-profit organizations and a tireless advocate for people with chronic disease to ensure that patients are at the center of every healthcare discussion,” said Helms.

Much of PCG’s award winning work has been conducted on behalf of the Mental Health Association of California and NAMI California to reduce stigma of mental illness and increase funding. “When we started that work in 1996, we were told by several lobbyists that they had never talked to a Republican about mental health funding, that they only lobbied Democrats,” said Perry. “We helped change that dynamic and brought together ALL of the stakeholders in the mental health community, including law enforcement, mental health providers, physicians, consumers, hospitals and community stakeholders,” said Perry. “To make significant change, you have to do something significant.”

“Without Kassy Perry’s vision for a collaborative and strong coalition of mental health stakeholders to increase funding and create new programs in a significant way, we would never have laid the foundation for the passage of proposition 63,” said Darrell Steinberg, former Senate President Pro Tem, incoming Mayor of Sacramento and author of the major reforms of the mental health system and Prop 63. “She has been a driving force behind changing the way we communicated the needs of those with mental illness.”

“Our business is all about change,” says Perry. “It’s about facts and figures, statistics and statutes, but at the end of the day, in order to affect change for our clients and the people of California, our work requires strong relationships. We recognize that our success depends on the integrity of our collaborations and commitments to people.

“We love what we do and we care about our clients and partners and treat them as members of the family.”

For the past 20 years PCG has been courted for acquisition by virtually every national public relations firm and has former employees in leadership positions throughout the community.

As the company’s President and Chief Executive Officer, Perry has led the company through a variety of business challenges and changes. Early in the business, when the booming 90s demanded that CEO’s build a business to sell it for profit, Perry started down that path with a large office in Sacramento and an office in Washington D.C. with more than 25 employees. “I was managing people and their problems, rather than client solutions,” said Perry.

With the recession on the horizon and recovering slowly from a serious horseback riding injury that required major surgery, Perry consolidated employees in Sacramento, and made other changes to ensure the viability of the company. Those efforts were successful and the firm was able to continue through the recession without negatively impacting the core of the employee base and business functions.

While a merger or acquisition was not something Perry saw in the company’s future, the business discussions and restructuring over the past 20 years have solidified her vision of the future of the firm. With one daughter now in the public affairs arena working for Miller Public Affairs, a friendly competitor, and Julia Spiess Lewis, the firm’s Senior Vice President, 15 year employee and now Perry’s right-hand, the founder sees a bright future that includes expanding the ownership of the firm to a limited number of partners and the imminent signing of a new 10 year lease in Downtown Sacramento, closer to clients and the Capitol with room to grow.

“At the end of the day, I have done a couple of things well,” said Perry. “I have raised two successful daughters who are in their 20s, living on their own with careers they love. I have worked with clients to create programs that positively impact people’s lives, and I’ve created a company that provides exceptional benefits and salaries to young (mostly) women allowing them the flexibility to start families and raise their children while engaging in meaningful work on behalf of our clients. I think that’s a pretty darn good legacy.”

For a list and biographies of PCG’s team please go to: https://perrycom.com/about

For a list of PCG case studies, go to: https://perrycom.com/results/client-case-studies

Perry Communications Group Now Hiring

Posted: May 12, 2016 | Posted by Kassy Perry | Comments Off on Perry Communications Group Now Hiring

Senior Account Manager/Vice President

Job description

Minimum 5-10 years of agency experience and a passion for writing and promoting our clients. Candidates should thrive in a fast-paced environment and understand how to work hard and play hard with a smile.

Experience in health care practice, media relations, statewide political campaigns, legislative office or agency experience preferred. Understanding/strong interest in California current events, editorial trends, politics, public policy.

College degree required. Position is located in Sacramento, CA.

Apply on LinkedIn https://www.linkedin.com/jobs/view/132375592 or email cover letters and resumes to jobs@perrycom.com.

Top PR Veteran, Kassy Perry, Joins Open California Board of Directors

Posted: Apr 19, 2016 | Posted by Kassy Perry | Comments Off on Top PR Veteran, Kassy Perry, Joins Open California Board of Directors

Sacramento, Calif. (April 19, 2016) – Kassy Perry, President and CEO of Perry Communications Group, was appointed to the prestigious Open California Board of Directors today. Recognized for shaping public policy and changing consumer behavior through the creation of major initiatives undertaken by the biopharmaceutical, public health, entertainment and energy industries, Perry will help inform and expand the important public policy work done by Capitol Weekly and other Open California initiatives.

“We are pleased to welcome Kassy to the board of Open California and look forward to her insight and expertise on the politics and policies that keep Capitol insiders up at night,” said John Howard, Editor of Capitol Weekly.

“Capitol Weekly has an important role in informing California public policy development. It’s a must read for anyone wanting to do business in the state or create change that improves the quality of life here,” said Perry. “I am happy to lend a hand as a new director to expand Open California’s reach and expertise,” said Perry.
The Open California Mission is to inform, enlighten and educate Californians about public policy and state governance, and to provide a platform for engagement with public officials, advocates and political interests. To meet this goal, Open California publishes continuing, in-depth, nonpartisan coverage of current policy and political issues, and hosts regular forums for public discussion of policy and California politics. Open California is a 501(c)3 nonprofit organization formed in 2012.
Perry Communications Group, a leading Sacramento-based strategic public relations firm, celebrates its 20th anniversary in 2016. More information can be found at www.perrycom.com.

Perry serves on the Board with Rob Gunnison, President, Former administrator, UC Berkeley Graduate School of Journalism; Scott Lay, Vice President, Attorney, founding editor of The Nooner and The Roundup; Tom Gede, Secretary, Of Counsel, Morgan Lewis, LLP; Sheri Sadler, Treasurer President, Sadler Strategic Media; Mike Belote, Legislative Advocate, California Advocates; A.G. Block, Associate Director, University of California Center Sacramento; Barry Brokaw, President, Sacramento Advocates, Inc.; Molly Dugan, Professor of Journalism, California State University; Jodi Hicks, Partner, DiMare, Brown, Hicks and Kessler, LLC; Tupper Hull, Former reporter and communications director for WSPA, retired; Fiona Hutton, Founder, Fiona Hutton & Associates; and Jacob Mejia, Executive Director, TASIN.
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Perry Communications Group Welcomes Former Governor Appointee as Senior Account Manager

Posted: Jan 25, 2016 | Posted by Kassy Perry | Comments Off on Perry Communications Group Welcomes Former Governor Appointee as Senior Account Manager

After 30 years of public service, Anita Gore moves to private sector for high profile client work

anitaSACRAMENTO, Calif. (January 25, 2015) – Perry Communications Group (PCG), an award-winning public affairs and strategic communications firm, is pleased to announce the addition of Anita Gore to the team as senior account manager.

“Anita is a seasoned veteran of public affairs with expertise in media relations, crisis communications and issue management,” said Kassy Perry, President and CEO of Perry Communications Group. “She brings a great deal of skill and experience that will serve our clients well.”

As senior account manager, Gore will be responsible for providing strategic direction and media relations expertise to a variety of client accounts, including the Bonnie J. Addario Lung Cancer Foundation, DBA International, California Craft Brewers Association, Pharmaceutical Research and Manufacturers of America, California Chronic Care Coalition and Nevada Irrigation District.

Before joining PCG, Gore served more than 30 years in multiple high level public affairs positions including the Department of Finance, the Health and Human Services Agency and most recently the California Department of Public Health. She was appointed to these positions by the past five governors and dealt with complex health, financial and tax issues impacting Californians and businesses alike. In addition to these appointed positions, Gore directed external affairs for the Board of Equalization and served as staff to both the California State Senate and Assembly.

“Anita and I served together in the Deukmejian and Wilson Administrations and I’m excited she chose PCG as her next venture,” said Perry. “We are thrilled to have her and her expertise on our team.”

About Perry Communications Group

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com or call (916) 658-0144.

Perry Communications Group Wins Five Awards for Outstanding Communications Activities

Posted: Oct 19, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Wins Five Awards for Outstanding Communications Activities

Sacramento agency recognized in multiple categories for 2014 and 2015 public relations campaigns

Sacramento, Calif. (October 19, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications agency, was presented with five awards at the second annual Public Relations Society of America California Capital Chapter (PRSA CCC) Influence Awards, which took place at the Hyatt Regency Sacramento on Friday, October 16.

“We are passionate about the projects we undertake and enjoy tackling challenging issues,” said Kassy Perry, president and CEO of Perry Communications Group. “We are proud to be recognized for the hard work we put into achieving and exceeding client goals and expectations.”

The industry award ceremony honors outstanding public relations and communications activities conducted by Sacramento-based organizations during the past year.

Perry Communications Group received five merit PRSA Influence Awards:

  • Program: Public Affairs – Agents of Action: No on Proposition 45 Campaign
  • Program: Internal Communication Campaigns – PCG Holiday Card
  • Program: Special Events – Partnership to Fight Chronic Disease: Chronic Disease, Patient Protections & the ACA: Addressing Access & Affordability
  • Tactic: Electronic/Digital – Agents of Action Website
  • Tactic: Collateral Materials/Publications – Agents of Action: Pledge Your Vote

PCG was the event’s gold level sponsor.

TWEET THIS: Congrats to @KassyPerry and the PCG team for implementing outstanding #PR campaigns in 2014 & 2015! Via @PRSASacramento #PRSAInfluenceAwards

For more information, visit PCG at www.perrycom.com, like us on Facebook or call (916) 658-0144.

About Perry Communications Group

Perry Communications Group (PCG) is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work.

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Perry Communications Group Announces Team Expansion

Posted: Mar 31, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Announces Team Expansion

Award-winning firm welcomes new account coordinator

Sacramento, Calif. (March 31, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications firm, today announced the addition of Alexis Kagarakis as an account coordinator specializing in event planning and third party outreach. Prior to this position, Alexis was an intern at PCG.

In her role as account coordinator, Alexis will provide staff support on several PCG client accounts. She will provide assistance with event management, social media content development and coalition building.

“Alexis has proven herself as a talented asset to our entire team, working hard to learn and evolve since her time as an intern,” said Kassy Perry, President and CEO of Perry Communications Group. “Her enthusiasm and work ethic are great examples of PCG’s culture of achievers.”

Alexis earned a Bachelor of Arts degree in Political Science with a concentration in Global Politics from California Polytechnic State University, San Luis Obispo (Cal Poly). While attending Cal Poly, Alexis conducted local and state campaign activities and assisted on a federal political campaign during an internship with a consulting firm. Having studied and worked abroad, Alexis brings a global mindset to both her work and her life.

For more information, please contact Julia Spiess Lewis at (916) 658-0144 or Julia@perrycom.com.

About Perry Communications Group

Perry Communications Group (PCG) is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com, like us on Facebook or call (916) 658-0144.

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Perry Communications Group Wins Four Awards for Outstanding Communications Activities

Posted: Mar 27, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Wins Four Awards for Outstanding Communications Activities

Agency recognized in multiple categories at 2015 CAPPIE Awards ceremony

Sacramento, Calif. (March 27, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications firm, received four awards at the Sacramento Public Relations Association’s (SPRA) annual CAPPIE Awards, including best overall public relations campaign. The industry award ceremony honors outstanding public relations and communications activities conducted by Sacramento-based organizations over the past year. The awards were presented on March 26, 2015 at The Sheraton Grand Hotel in Sacramento.

“I am proud of the strategic work our team has conducted in California and across the nation,” said Kassy Perry, president and CEO of PCG. “We hold our work to a high standard and it’s an honor to be recognized by our peers for public affairs and public relations achievements.”

Perry Communications Group received 2 Gold, 1 Silver and 1 Bronze CAPPIE Awards for:

PCG sponsored the annual CAPPIE Awards ceremony at the Midtown Level.

TWEET THIS: Congrats to @KassyPerry and the PCG team for implementing outstanding #PR activities in 2014! Via @SPRA_Sac #Sacramento

About Perry Communications Group

Perry Communications Group (PCG) is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com, like us on Facebook or call (916) 658-0144.
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Perry Communications Group Announces Two New Clients

Posted: Mar 9, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Announces Two New Clients

Firms adds California Craft Brewers Association and Sierra Nevada Conservancy to its Client Roster

Sacramento, Calif. (March 9, 2015) – Perry Communications Group (PCG) announced today it has expanded its client portfolio with the addition of two new clients, the California Craft Brewers Association (CCBA) and the Sierra Nevada Conservatory (SNC).
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Perry Communications Group Announces New Addition to the Team

Posted: Feb 4, 2015 | Posted by Kassy Perry | Comments Off on Perry Communications Group Announces New Addition to the Team

Nicole Norton is award-winning firm’s new account coordinator

Sacramento, Calif. (February 4, 2015) – Perry Communications Group (PCG), a Sacramento-based strategic communications firm, today announced the addition of Nicole Norton as an account coordinator specializing in organizational support, social media and content development.

In her position as account coordinator, Nicole will provide day-to-day support to PCG staff, including social media content development, industry research and logistical support for client events.

“We are excited to expand our team to meet the needs of our growing client base,” said Kassy Perry, President and CEO of Perry Communications Group. “Nicole’s eagerness to ramp up on client activities has been an asset to our team during a busy season. We are excited to watch her grow in this role at PCG.”

Prior to joining the PCG team, Nicole participated in the Sacramento Semester Program and served as a public affairs intern for the California Special Districts Association. Nicole worked closely with the public affairs team to implement successful social media campaigns and was instrumental in planning the association’s annual lobby day program at the Capitol. Nicole earned a Bachelor of Arts in Government from Sacramento State University.

For more information, please contact Julia Spiess Lewis at (916) 658-0144 or Julia@perrycom.com.

About Perry Communications Group
Perry Communications Group (PCG) is an independent, full-service strategic communications firm specializing in public relations and public affairs. We work at the center of issues that matter and give new perspective to the issues and events making headlines today, as well as those that will in the future. We shape ideas, opinions, decisions and social change. The bottom line for us is always the same – we’re invested in the cause and our clients’ work. For more information, visit PCG at www.perrycom.com, like us on Facebook or call (916) 658-0144.

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Perry Communications Group Announces Team Promotions

Posted: Jul 9, 2014 | Posted by Kassy Perry | Comments Off on Perry Communications Group Announces Team Promotions

New senior account executive and account executive at the firm

Sacramento, Calif. (July 9, 2014)– Perry Communications Group (PCG), a Sacramento-based strategic communications firm, today announced the promotions of Leia Ostermann to senior account executive and Yadira Beas to account executive.

“PCG believes in fostering professional growth by creating a work environment that encourages staff to constantly learn,” said Kassy Perry, President and CEO of Perry Communications Group. “By incorporating new strategies and ideas into the work we do for our clients, we help our team meet immediate and long-term goals.”
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