Archive for the ‘Uncategorized’ Category

Perry Communications Group Now Hiring

Posted: May 12, 2016 | Posted by Kassy Perry | Comments Off on Perry Communications Group Now Hiring

Senior Account Manager/Vice President

Job description

Minimum 5-10 years of agency experience and a passion for writing and promoting our clients. Candidates should thrive in a fast-paced environment and understand how to work hard and play hard with a smile.

Experience in health care practice, media relations, statewide political campaigns, legislative office or agency experience preferred. Understanding/strong interest in California current events, editorial trends, politics, public policy.

College degree required. Position is located in Sacramento, CA.

Apply on LinkedIn or email cover letters and resumes to

Perry Press – April 2015 Edition

Posted: Apr 2, 2015 | Posted by Kassy Perry | Comments Off on Perry Press – April 2015 Edition

Five Ways to Change the Conversation on Social Media

Posted: Mar 31, 2015 | Posted by Kassy Perry | Comments Off on Five Ways to Change the Conversation on Social Media

By Kassy Perry, President and CEO of Perry Communications Group

In today’s media landscape you have seconds to grab the attention of your audience, whether that audience is reporters, customers, partners or members. In those few seconds, you have an opportunity to make your voice heard above the fray or remain quiet in the face of “hard” questions from reporters or anxious consumers.

Social media is the platform where organizations become accessible to their audience and have the opportunity to change the conversation and the reputation of an entire industry.

Here are five ways to change the conversation on social media:

ALCF Partners with Free To Breathe to Launch $75,000 Clinical Trial Innovation Prize

Posted: Feb 4, 2015 | Posted by Kassy Perry | Comments Off on ALCF Partners with Free To Breathe to Launch $75,000 Clinical Trial Innovation Prize

Crowdsourcing Ideas to Increase Patient Accrual in Cancer Clinical Trials

San Carlos, Calif. (February 4, 2015) – Today, in honor of the 2015 World Cancer Day, the Bonnie J. Addario Lung Cancer Foundation (ALCF) and Free to Breathe announce a new partnership to collaboratively launch a unique two-phase challenge, the Clinical Trial Innovation Prize, to identify innovative ways to increase the number of patients participating in cancer clinical trials.

Clinical trials are research studies designed to answer specific questions about biomedical interventions, and rigorously evaluate the safety and efficacy of new methods of prevention, detection, screening and treatment of cancer. Clinical trials are by far the most reliable and the only scientifically accepted method to take discoveries from the lab bench to the patient bedside.

“Clinical trials are an important link in the process of discovering new treatment options,” said Bonnie J. Addario, Stage-3B lung cancer survivor and founder of the ALCF. “Advances in science enable new opportunities for prevention and treatment for all cancer conditions, but we need more patient data to continue this momentum.”

Unfortunately, many cancer patients are unaware of the benefits that clinical trials offer in the course of their treatment, such as gaining access to the latest cutting-edge treatments and better disease monitoring and management. On average, less than three percent of cancer patients enroll in clinical trials. Participation is even lower among particular groups, including people who are racial and ethnic minorities, over 65, lower income, and living in rural areas.

“Each trial is designed with a targeted accrual in mind, i.e. the total number of patients it needs to enroll for the clinical trial results to be statistically significant and accurate. Because of several unfortunate factors, some as simple as a lack of awareness among patients and physicians, a vast majority of clinical trials are unable to accrue patients, and are halted prematurely,” said Guneet Walia, PhD, Director of Research and Medical Affairs at the Bonnie J. Addario Lung Cancer Foundation. “For some patients, a clinical trial is the best treatment option available. However, one in five clinical trials for adults never finish for reasons unrelated to how well the treatment works or the side effects it has, but because of the unfortunate fact of poor patient accrual.”

This lack of patients in clinical trials results in many trials not reaching statistical significance, in addition to a host of other problems, and delays clinical research and getting useful treatments to patients.

“Poor patient accrual to clinical trials is a leading hurdle in clinical research, delaying cancer patients’ access to better diagnostics and therapeutics. At the end of it all, patients pay a heavy price on time, a precious resource they don’t have the luxury to waste,” said Dr. Walia.

The Clinical Trial Innovation Prize, launched on World Cancer Day, focuses on finding breakthrough solutions to improve clinical trial participation through crowdsourcing, using the platform provided by HeroX. The Addario Lung Cancer Foundation and Free to Breathe are looking for innovative solutions that can be implemented across geographies, cancer type and demographics; and are scalable and sustainable.

Individuals from all over the world can submit their ideas online and request expert feedback to fine-tune their submissions. The first phase of the prize, the Ideation Challenge, will award prizes totaling $30,000 USD. The Ideation Challenge seeks creative and novel ideas to identify breakthroughs that double the accrual rate of clinical trials in the diagnosis and treatment of cancer.

The second phase or the Proof-of-Concept, Implementation Challenge will award prizes totaling $45,000 USD to the competitor(s) who can offer proof that their ideas have resulted in an increase in participation in cancer clinical trials.

“We know that amazing ideas can come from anywhere,” Addario said. “The Innovation Prize could have a profound impact on improving cancer care for everyone.”

For more information on the Innovation Prize please visit


About the Bonnie J. Addario Lung Cancer Foundation
The Bonnie J. Addario Lung Cancer Foundation (ALCF) is one of the largest philanthropies (patient-founded, patient-focused, and patient-driven) devoted exclusively to eradicating Lung Cancer through research, early detection, education, and treatment. The Foundation’s goal is to work with a diverse group of physicians, organizations, industry partners, individuals, patients, survivors, and their families to identify solutions and make timely and meaningful change and turn lung cancer into a chronically managed disease by 2023. The ALCF was established on March 1, 2006 as a 501c(3) non-profit organization and has raised more than $20 million for lung cancer research and related programs.
For those interested in learning more about ALCF, visit and follow its activities on Twitter and Facebook.

About Free to Breathe
Free to Breathe, a 501(c)(3) non-profit organization, is a partnership of lung cancer survivors, advocates, researchers, healthcare professionals and industry leaders dedicated to doubling lung cancer survival by 2022. For more information, visit

About HeroX
HeroX is a platform where anyone can spur innovation and solve problems by launching a challenge. A spinoff of XPRIZE, the leading organization solving the world’s Grand Challenges by creating and managing large-scale, high profile, incentivized prize competitions, and a joint venture with City Light Capital, HeroX harnesses the power and momentum of competition-based innovation to solve both philanthropic and commercial challenges. We provide the tools to make it easy for anyone to frame a problem and to inspire teams to compete to solve it. Everyone wants a chance to be a hero and we’ll show you how. You are HeroX. What’s possible together. For more information, go to


Obama’s Precision Medicine Initiative and Lung Cancer

Posted: Jan 28, 2015 | Posted by Kassy Perry | Comments Off on Obama’s Precision Medicine Initiative and Lung Cancer

Genomic Testing Advocates Announce Ground-Breaking Lung Cancer Success Story

As President Obama ushers in a new era in medicine with his Precision Medicine Initiative, leading personalized medicine experts are celebrating a success case in the area of genomic testing and lung cancer, the most deadly cancer in America.

At present, lung cancer kills more Americans than the next three leading cancers combined. Many lung cancer patients have never smoked, and tumors the disease is showing up in younger patients.

When 22-year-old marathoner Corey Wood was diagnosed with lung cancer two weeks after her college graduation, her prognosis was serious, and frightening. Her oncologist offered her a genomic sequencing test, which led to targeted treatment tailored to her specific genetic mutation. While taking her medication for three months, Corey did not experience the side effects associated with traditional chemotherapy. Physicians and genomic tetsing experts are proud to announce that Corey’s chest is now clear of cancer. She is out running again, and joining lung cancer treatment advocates in sharing a timely message:

Don’t Guess. Test.

As our nation’s leaders explore ways to fund research using Human Genome Project data and develop treatments that are tailored to the individual, lung cancer experts and patients are uniting to advance the discussion. Through the Don’t Guess. Test. campaign, they are spreading the word that genomic tests are available to lung cancer patients right now. The campaign encourages both patients and physicians to start the conversation, which has the potential to save lives.


Corey Wood, lung cancer survivor and Foundation One genomic test participant.

Bonnie J. Addario, stage 3B lung cancer survivor and founder of the national advocacy organization, The Bonnie J. Addario Lung Cancer Foundation (ALCF). The ALCF is the lead advocacy organization collaborating on this campaign.

Dr. Deborah Morosini, MD, lung cancer expert and “Don’t Guess. Test.” spokesperson whose sister, Dana Reeve (Actor Christopher Reeve’s wife), died of lung cancer.

Contact Leia Ostermann at 916-658-0144 or to book interviews.

Social Media: Part of the Larger Effort to Communicate with Stakeholders

Posted: Jan 12, 2015 | Posted by Kassy Perry | Comments Off on Social Media: Part of the Larger Effort to Communicate with Stakeholders

As I take stock of what the new year will bring to the public relations and public affairs work that we provide our wonderful clients, I am reminded of my fifth grade vocabulary book “Wordly Wise” and the meaning of the word “convergence”. This is how old faithful Merrium-Webster defines the word:

1: the act of converging and especially moving toward union or uniformity; especially : coordinated movement of the two eyes so that the image of a single point is formed on corresponding retinal areas
2: the state or property of being convergent
3: independent development of similar characters (as of bodily structure of unrelated organisms or cultural traits) often associated with similarity of habits or environment
4: the merging of distinct technologies, industries, or devices into a unified whole

At PCG, we see our work in social media and media relations converging more rapidly than ever. Many complex policy discussions are simply not daily table fare for our local newspaper reporters or national news organizations. Yet the public needs to know what is occurring in the expansion of the Affordable Care Act, the reauthorization of the 340B program, funding for clinical trials for lung cancer, statewide efforts to ban deadly synthetic drugs, and more. These are not simple stories. They affect each of us daily. So as communicators what do we do? We go around the Sacramento Bee and the LA Times editors and reporters to place opinion editorials in their pages, hoping the 4 percent or so who read the Opinion pages will see our clients’ point of view. We create content for a variety of social media channels, pushing important facts and figures out through Facebook, Twitter, LinkedIn and Instagram.

Nearly eight out of 10 businesses are now using social media networking to further their business goals. It’s not THE solution, its a part of the solution. Convergence. Multiple efforts like rivers flowing to the Delta where they converge into one body of water. Each has its own purpose and role, but together they nourish a greater landscape.

Social media is part of the larger effort to communicate with stakeholders — regulators, policymakers, advocates, the public. It is a tool in the toolbox.

Our colleagues at Socially Stacked produce strategic infographics on a variety of topics. Here is their latest on social media:


Fed Up at the Pump Statement: Steinberg Denies AB 69 Hearing

Posted: Aug 25, 2014 | Posted by Kassy Perry | Comments Off on Fed Up at the Pump Statement: Steinberg Denies AB 69 Hearing

Sacramento, Calif. (August 25, 2014) –– Below is a statement from Fed Up at the Pump in response to Friday’s letter from Senate pro Tem Darrell Steinberg to Assembly Member Henry Perea denying AB 69 a legislative hearing. The bill would provide for a three-year delay to California Air Resources Board’s (CARB’s) Fuels Under the Cap regulations within the Cap and Trade program.


“Fed Up at the Pump is disappointed that a small percentage of our state’s legislators took a pass on one of the most important issues facing California’s hardworking families. By denying an open, public discussion of the need for a delay in the implementation of CARB’s hidden gas tax, the Legislature missed an opportunity to educate motorists about the upcoming hit to their wallets.

We must not balance our carbon emission reductions on the backs of our state’s most-vulnerable – the neighborhoods struggling to recover from the Great Recession where disadvantaged and fragile residents have limited disposable income, as well as farmers, small businesses and the transportation sector employers. All of these groups, and more, continue to deal with the nation’s highest unemployment rates and the consequences of the state’s current drought and slow economic recovery.”

About Fed Up at the Pump
Fed Up at the Pump is a grassroots coalition of businesses, consumers and advocates who are concerned about the negative impacts that a hidden, unfair gas tax will have on California.
The coalition’s goal is to halt a state-mandated gas tax – created by the California Air Resources Board (CARB) “Fuels Under the Cap” regulations – before it goes into effect on Jan. 1, 2015. This gas tax will disproportionately affect lower-income Californians and there is no guarantee money generated will go to programs that reduce greenhouse gas emissions. The coalition is spearheaded by members of the California Independent Oil Marketers Association (CIOMA), a group of independent fuel conveyers in California. CIOMA members provide a strong backbone to the state’s economy but are often blamed for oil industry gas price hikes. The coalition aims to educate consumers about the source of the gas price increase they will experience in January, 2015, a campaign CIOMA believes that CARB should be conducting so Californians can plan for the upcoming gas tax, especially low income workers in the Central Valley.

More information can be found at

Diane Van Maren, Former Mental Health Consultant for Darrell Steinberg, Appointed to NAMI California Board of Directors

Posted: Aug 13, 2014 | Posted by Kassy Perry | Comments Off on Diane Van Maren, Former Mental Health Consultant for Darrell Steinberg, Appointed to NAMI California Board of Directors

SACRAMENTO—On Sunday, August 3rd, 2014, Diane Van Maren, former health and mental health consultant for Senate President Pro Tempore Darrell Steinberg, was appointed to the Board of Directors of NAMI California.

Van Maren’s appointment follows her recent retirement from state service, where she served as a consultant to Senator Darrell Steinberg on policy relating to health and mental health. Van Maren worked for Senator Steinberg for two years, and was a key consultant to numerous major pieces of mental health legislation passed during the Senator’s term, as well as legislation to expand the Medi-Cal Program and to implement the federal Affordable Care Act in California.

“Over an illustrious career, Diane Van Maren has developed an unrivaled knowledge and capacity to get things done. She was crucial force behind the scenes in securing mental healthcare as Medi-Cal benefit, and ensuring hundreds of millions in new funding for crisis mental health care. Diane will be a great asset to NAMI California and for those living with mental illness,” said California Senate President pro Tempore Darrell Steinberg.

Before working for Senator Steinberg, Van Maren served for 18 years as a senior consultant for to the Senate Budget and Fiscal Review Committee formulating key policy initiatives and fiscal details in the areas of heath, mental health, public health and developmental services.

“Mental health wellness is a key attribute for all of us to be successful as individuals, as families and as a broader community. Due to stigma and discrimination, mental health assistance and services have been under-funded from the start and the need for assistance and services is often misunderstood and not fully valued.

“I sought a position on the NAMI California Board because I believe NAMI California is poised with its Strategic Plan and leadership to effectuate considerable change in this paradigm. The expertise and strong voice of consumers and family members offers the opportunity to influence State policies regarding implementation of the Affordable Care Act, health insurance changes, school and educational policies, and prevention and early intervention strategies. With my background in both health and mental health policy I believe I can offer NAMI guidance and policy assistance to broaden NAMI’s influence, seek additional funding opportunities and achieve policy changes. I think it is a very exciting time and I’m thrilled to join NAMI California’s Board as it leads into the future,” said Van Maren of her appointment.

Jessica Cruz, Executive Director of NAMI California, sees Van Maren’s addition to the board as a major step forward for NAMI California’s advocacy program. “Diane brings unrivaled expertise and institutional knowledge to our board at time when we are rapidly growing as an organization and expanding our advocacy efforts. She will be able to provide needed expertise and guidance as we broaden our efforts to impact mental health legislation at the State and Federal Level,” she said. “With the departure of Senator Steinberg due to term limits, we are extremely pleased that the person he trusted most on mental health policy is now a part of our brain-trust here at NAMI California.”

NAMI California is the state’s organization of the country’s largest mental health advocacy organization, the National Alliance on Mental Illness. Our 19,000 members and 67 affiliates include many people living with serious mental illnesses, their families and supporters. NAMI California advocates on their behalf, providing education and support to its members and the broader community.


Consumer Coalition Supports Call for Gas Tax Delay

Posted: Jul 3, 2014 | Posted by Kassy Perry | Comments Off on Consumer Coalition Supports Call for Gas Tax Delay

AB 69 would give consumers time to prepare for major gas price increase, create open and transparent implementation process

Sacramento, Calif. (July 3, 2014) – The Fed Up at the Pump coalition today announced support for the introduction of AB 69 by Assembly Member Henry Perea (D – Fresno), legislation to delay a state regulator planned, yet hidden, 16 to 76 cents per gallon tax on gasoline and diesel.

“We want to thank Assembly Member Perea and his co-authors for listening to us, and to the families and businesses in their districts, these past weeks as we have shared our concerns about how this unfair and hidden gas tax will harm many Californians who are struggling to get by,” said Fed Up at the Pump Spokesman Matt Notley.

“Californians overwhelmingly support AB 32 and the promise of a cleaner, greener California,” said Notley. “But we are also saying, ‘Enough’s enough!’ We just passed Prop 30 to raise taxes for teachers and education. We are tapped out and believe it’s time to discuss a better, less regressive way to implement this landmark law without raiding the wallets of poor and middle class Californians.”

Starting Jan. 1, 2015, Californians will pay an estimated 16 to 76 cents more per gallon of gas as a result of a cap and trade regulation known as “Fuels Under the Cap,” created by the California Air Resources Board (CARB) and the Brown Administration without public knowledge or legislative approval.

Gas station event to decry law’s ‘hidden tax’

Posted: Jul 2, 2014 | Posted by Kassy Perry | Comments Off on Gas station event to decry law’s ‘hidden tax’

Date: July 2, 2014
Outlet Full Name: The Bakersfield Californian
Author: John Cox
Read Full Article on The Bakersfield Californian

Business and political leaders plan to gather at a Coffee Road gas station Wednesday to call attention to a state law they say will significantly raise pump prices early next year.

Organized by the California Independent Oil Marketers Association, the “Fed Up at the Pump” event is expected to criticize rules geared toward reducing the state’s greenhouse gas emissions to 1990 levels by 2020, as required by 2006’s landmark Assembly Bill 32.

The trade group says the rules will impose steep new costs on wholesale fuel distributors, who will have no choice but to raise gasoline and diesel prices on consumers.

“We want everyone to understand we’re not to blame for this” upcoming price hike, Jay McKeeman, the association’s vice president of government relations, said in an interview Tuesday.