National Travel and Tourism Week Spotlights Getting California Out of the Red – Jobs, Jobs, Jobs

Posted by Kassy Perry

SACRAMENTO, Calif.–(BUSINESS WIRE)–California Travel and Tourism Commission (CTTC) is working alongside hundreds of travel and tourism leaders nationwide to champion travel as a revenue generator and job provider as part of the National Travel and Tourism Week. The travel and tourism industry provides billions in taxes and nearly a million jobs to the state and is helping lead the way in the state’s economic recovery.

“California is the number one travel destination in the United States and is helping to get California out of the red,” said Caroline Beteta, President and CEO of CTTC. “Travel and tourism supports 14 million jobs across the nation and nearly one million in California. We are celebrating today with workers nationwide who depend on travel for his or her livelihood, and we’re letting our elected officials and local citizens know that travel matters to the state.”

Through a partnership with CTTC, the Travelocity Gnome (@RoamingGnome) will virtually appear in different regions of the state this week experiencing all California has to offer – outdoors, urban, beach, mountain and desert. Beginning with Sacramento, he will also virtually appear in Mendocino County in the North Coast, the Hearst Castle in the Central Coast, Joshua Tree National Park in the desert area and Temecula in the Inland Empire. The Gnome’s “journey” will be chronicled through Facebook, as well as on his Twitter feed.

More recently, Governor Edmund G. “Jerry” Brown, Jr. issued a proclamation Saturday, May 7 declaring May 7-15, 2011, as “Travel and Tourism Week” in the state of California.

Travel and tourism is a $95.1 billion industry for California, providing 873,000 jobs and generating $6.1 billion in local tax revenue. Travel is a broad and diverse industry employing a vast workforce, from airline and hotel employees to restaurant, attraction and taxi workers. But it further supports workers in other industry sectors, such as construction, manufacturing and finance.

Travel and tourism generated $1.8 trillion in economic output for the U.S. economy in 2010. The industry also represents one of America’s largest employers, supporting 14.1 million jobs (including 7.4 million directly in the travel industry and 6.7 million in other industries). Direct spending by domestic and international travelers averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute and $24,000 a second.

The U.S. Travel Association projects nearly 2 billion Americans will take a domestic trip this year, up about 2 percent over last year. International arrivals into the U.S. are expected to total 63 million in 2011, a 6 percent increase over 2010, according to the U.S. Department of Commerce.

About California Travel and Tourism Commission (CTTC)

The California Travel & Tourism Commission (CTTC) is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. California is currently the number one travel destination in the country. In 2010, travel and tourism expenditures totaled $95.1 billion annually in California, supported jobs for 873,000 Californians and generated $6.1 billion in state and local tax revenues. For more information, please visit

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