Fed Up at the Pump
PCG launched “Fed Up at the Pump” to raise awareness and generate dialogue with the legislature and media about the state-mandated regulation that would result in an increase in gas prices.
THE RESULTS:
- Launched interactive, consumer facing website
- Engaged several state legislators representing those constituencies hardest hit by the tax hike
- Garnered more than 1.3 million media impressions
- Placement including the Sacramento Business Journal, Sacramento Bee, and Fox 40 News