Roseville recycling firm touts new Guinness record

Posted by Kassy Perry

Outlet Full Name: Merced Sun-Star
Author Name: Mark Glover

Roseville-based Sims Recycling Solutions said it set a certified Guinness World Record for recycling on this year’s Earth Day, April 22.

Sims said the official “most consumer electronics recycled within 24 hours at multiple venues” mark was set as a result of collection events it organized in seven states, including California.

The company said five locations met the Guinness World Records’ standard – Sacramento, Long Beach, Dallas, New York and West Chicago. In those cities, Sims said, about 80 people collected 80,000 pounds of e-waste for recycling.

Aside from setting a record, the company “diverted thousands of pounds of electronic waste from local landfills and focused much-needed attention on why recycling electronics is necessary,” said Steve Skurnac, president of Sims Recycling Solutions, Americas.

In April, Sims also organized international collection events in Austria, Belgium, England, Germany, India, Scotland, South Africa, Sweden and the Netherlands.

Sims is owned by Sims Metal Management, the world’s largest publicly listed metal and electronics recycler.

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