Posts Tagged ‘California’

Partnership to Fight Chronic Disease: Chronic Disease, Patient Protections and the ACA. Addressing Access & Affordability

Posted: Jan 8, 2015 | Posted by Kassy Perry | Comments Off on Partnership to Fight Chronic Disease: Chronic Disease, Patient Protections and the ACA. Addressing Access & Affordability

Millions of Californians may get sicker, rather than healthier, if they sign up for health plans through the exchange marketplaces unless significant patient protections are put into place this legislative session. That was the consensus of healthcare experts at a meeting of health policy and patient advocates in Sacramento in December. Dr. Ken Thorpe, Chair of the Partnership to Fight Chronic Disease (PFCD), the sponsor of the meeting, shared the results of studies and data that while chronic diseases are increasing at an alarming rate, health plans are making access to the medicines they require nearly impossible to access.

“Chronic disease is the number one cause of death and disability in the United States and in California. About 40 to 50 percent of residents in this state have at least one chronic condition but what we’ve found is that chronic conditions come in bundles, patients generally have multiple chronic diseases, which makes the treatment and protocol algorithm all the more complicated.”
— Kenneth Thorpe, Ph.D., Chair, PFCD

Get more information on the event here and on PFCD here.

Watch the event highlight video below.

LIZ GIBSON: Medicare cuts are hurting California’s elderly and sickest

Posted: Jul 2, 2013 | Posted by Kassy Perry | No Comments

Recent budget proposals in Washington include several dramatic and potentially devastating changes to Medicare. These proposed budget cuts fall particularly hard on drugs covered under Medicare Part B. This is the part of the program that covers care for those Medicare patients with conditions that are treated by injected or infused drugs that must be administered by physicians, like cancer and multiple sclerosis.

Although I am not currently a Medicare patient, I will be one in the future and I am concerned now about patients who are currently on Medicare and undergoing chemotherapy. I’m a fairly typical oncology patient. Every three weeks, I visit my oncologist to receive infused and injected treatments for cancer.

Perry Communications Group Wins at IABC Sacramento Crystal Awards Annual Celebration

Posted: Jun 21, 2013 | Posted by Kassy Perry | No Comments

PCG was awarded with a Crystal and Merit Award for its accomplishments throughout 2012

SACRAMENTO, Calif. (June 21, 2013)– Perry Communications Group (PCG) earned a Crystal and a Merit Award in major categories including best Public Relations Campaign for its first Independent Expenditure Campaign at last night’s ceremony. The International Association of Business Communications, Sacramento Chapter (IABC Sacramento) hosts the Crystal Awards ceremony every to honor the best public relations work from the previous year. This year’s celebration took place on June 20, 2013 at The Park in California’s capital city.

NAMI California Releases First Comprehensive List of MHSA Funded Programs

Posted: May 17, 2012 | Posted by Kassy Perry | No Comments

The 1,600 programs serve hundreds of thousands of Californians with mental illness in every county

SACRAMENTO, Calif. (May 17, 2012) – Today, NAMI California released its anticipated report detailing the programs funded by $7 billion dollars generated by California’s historic Prop 63, the “millionaire’s tax.” The extensive report titled, MHSA County Programs 2012: Services Promoting Recovery and Reducing Homelessness, Hospitalization and Incarceration, is a compilation of the 1,600 programs throughout the state funded by the Mental Health Services Act (MHSA).

The Report outlines programs serving the estimated two million Californians in need of mental health services. One in 12 adults lives with a mental illness and one in 10 children live with a serious emotional disturbance causing significant impairment. Programs include wellness centers, crisis intervention teams, community college pathways, early childhood counseling, parenting skills, treatment for depression, suicide prevention, and transitional programs for people who are homeless. The Report is available at

Compiled by NAMI California, the Report lists all programs funded through the MHSA by county. This is the only comprehensive report of MHSA-funded programs and it provides a view into the wide range of programs, services and supports provided by Proposition 63 funds, serving the needs of communities throughout California.

California to Boost International Visitor Spending by Hosting USA’s Top International Travel Trade Show Second Year in a Row

Posted: Apr 26, 2012 | Posted by Kassy Perry | No Comments

$800 million in new visitation expenditures expected through 2016 in the Golden State

International Pow Wow 2012

SACRAMENTO, Calif.–(BUSINESS WIRE)–As part of Visit California’s long-term strategy to boost the state’s economy by attracting more high-spending international visitors, Visit California joins the Los Angeles Tourism & Convention Board in hosting North America’s premier travel trade show – International Pow Wow (IPW) – April 21-25. Pow Wow 2012 marks the second consecutive year of U.S. Travel Association’s biggest event being staged in the Golden State, following Pow Wow 2011 in San Francisco. Visit California will lead a delegation of more than 225 California travel industry businesses and destinations to aggressively promote the Golden State to the thousands of international tour operators and media attending.

“In terms of economic impact and global exposure, International Pow Wow is the Olympic Games of the U.S. travel industry,” said Caroline Beteta, Visit California president and CEO. “Hosting IPW in Los Angeles this year and San Francisco last year gave Visit California an incredible opportunity to show off our diverse tourism product to the world’s most influential and top-producing buyers of U.S. travel products.”

U.S. Travel Association estimates that the IPW host city and surrounding areas can expect to generate an extra $400 million in incremental expenditures over the following three years. That means that the Los Angeles and San Francisco regions alone can expect to see up to $800 million in additional international traveler revenues through 2016. This opportunity, combined with Visit California’s significant global marketing investments in recent years, will result in more tourism business for California, which means more state and local tax revenues and more jobs.

In 2011, spending by 220 million visitors to California led to a record $102.3 billion in expenditures, supporting 893,000 jobs and generating $2.3 billion in local tax dollars. International tourism is the fastest growing segment and represents 20 percent of total visitor spending – adding up to $19.1 billion in 2011.

“While our long-term strategy of increasing investment in international markets is paying off – recent figures project a 21 percent increase in international visitation between 2011 and 2015 – we know we can’t take this growth for granted,” Beteta said. “California competes globally for these lucrative visitors, who stay longer and spend more than domestic travelers, and as the global economy continues to improve the competition will get even fiercer. Visit California will continue to look for high-impact opportunities like IPW to attract these high-value customers.”

Visit California commits more than $20 million to international marketing with in-market representation around the globe, from Europe and Australia to Asia and South America. This investment – about 50% of the overall destination marketing budget – funds an ever-growing global online presence, direct to consumer advertising in select markets and year-round travel trade and public relations activities. Visit California spent $23.68 million on global advertising in 2011 to reach 68.9 million consumers, generating $5.5 billion in incremental visitor spending – a remarkable return on investment of $231 to $1. (Tax ROI: $15 to $1).

Due in part to Visit California’s international investment, total visits to California grew by an estimated 3.3 percent in 2011, fueled by overseas travel (up 10.5 percent, versus domestic visits, up 2.8 percent). Growth in international visitor spending (up 12.6 percent) outpaced domestic spending gains (up 6.9 percent) in 2011, with total expenditures up a robust 7.6 percent.

The forecast for 2012 is also bright, with overseas visits expected to increase 5.7 percent, Mexican visits up 3.9 percent and Canadian visits up 3.6 percent. Total international spending, boosted by Visit California’s marketing investment, is anticipated to rise a healthy 6.8 percent, outperforming forecasted domestic growth (up 4.4 percent).

“We’re really pleased that we’ve been able to maintain and expand our robust marketing program targeting the international market, which we see as a long-term investment for California’s growth,” said Beteta, who also serves as Vice Chair of Brand USA, the country’s first-ever national marketing program to promote the United States travel brand to international consumers. “Aligning efforts with Brand USA to boost international tourism into our country is a natural extension of our global marketing program and key to our state’s future economic health.”


Visit California is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total over $102 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor’s Guide, go to

Visit California
Jennifer Sweeney, 916-233-0255
PR Manager (U.S. & Canada)
Shannon Brooks
PR Manager (International)

Top Health Care Advocate Takes Lead Role Representing The Patient Community In California

Posted: Dec 13, 2006 | Posted by Kassy Perry | No Comments

SACRAMENTO, Calif./December 13, 2006 – Perry Communications Group, Inc. (PCG) is pleased to announce that Liz Helms, Director of Advocacy & Outreach, is taking on a full-time role as President and CEO of the TMJ and Orofacial Pain Society of America (TOPS America).

This transition allows Ms. Helms and TOPS America to fulfill a request by Governor Arnold Schwarzenegger’ Office to catalyze the patient advocacy community and support health care reform.  To that end, Ms. Helms is organizing a roundtable to coalesce expertise from various chronic disease and health care reform organizations.

“Liz’s transition to full-time nonprofit advocacy work is long overdue.  She has been a driving force within our grassroots advocacy campaigns here at the firm and has trained our staff in the fine art of patient and health care advocacy,” said Kassy Perry, President and CEO of Perry Communications Group.  “She leaves us well positioned to continue advocacy work for our clients, and we look forward to working closely with her in her new capacity.” READ MORE